Marketing & Communications Executive tại Caravelle Saigon

2/2023 → Hiện tại

HCMC

- Lead content strategy and execution across all social media platforms, ensuring alignment with brand positioning and SEO objectives. - Develop content direction, storytelling framework and visual layouts for all social media posts. - Manage and continuously optimize website content and visual assets to reflect current promotions and enhance user experience. - Plan and execute monthly email marketing campaigns, leveraging CRM systems to drive guest engagement and campaign performance. - Update in-house marketing collateral and signage. - Direct in-house photoshoots and oversee creative production for seasonal campaigns and new promotions launches. - Develop and maintain the marketing calendar across digital channels, ensuring timely and consistent communication. - Collaborate with KOLS, KOCS, media partners, and external agencies to strengthen brand awareness and online reputation. - Work closely with internal departments to execute integrated marketing strategies across F&B and hotel services. - Analyze digital performance metrics and prepare monthly marketing reports to optimize future campaigns. - Act as a key contributor to the Marketing Manager in strategic planning, reporting, and execution.