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Từ 1 đến 3 năm
Nhân viên
12 - 20 triệu
Tiếng Anh (Khá)
N/A
Kinh doanh & tiếp thị
Giới thiệu bản thân
Trình độ học vấn chuyên môn
RMIT University Vietnam
Digital Marketing - Đại học
2020 → 2024
Kĩ năng
Kinh nghiệm làm việc
Account Intern tại MVV SNP
7/2023 → 12/2023 (5 tháng)
Việt Nam
Prestige Brand Strategy: Supported the development of Integrated Marketing Communication (IMC) plans for global clients including YSL Beauty and Lazada. Market Intelligence: Conducted rigorous competitor research and social listening to inform creative direction and support new business pitches for the agency.
Digital Marketing Executive tại SHINHAN BANK VIETNAM
5/2024 → 5/2025 (1 năm )
Việt Nam
User Acquisition & Retention: Successfully onboarded 1,000+ eKYC users via Zalo ZNS campaigns while maintaining strict budget compliance; boosted user retention by 40%+ through the management of gamified in-app experiences. Data-Driven Optimization: Leveraged Google Analytics and SQL to monitor real-time campaign KPIs (CPA, CR, ROI), implementing rapid optimizations to enhance feature adoption and digital customer journeys. Integrated Content Strategy: Directed multi-channel content across the website, EDM, and social media, ensuring consistent brand messaging and unified UX in a highly regulated banking environment. Cross-Functional Coordination: Partnered with Product and Tech teams to streamline digital workflows and supervised the production of POSM to ensure seamless O2O integration.
Automation Marketing Executive tại VIET TINH ANH JSC. (MYKINGDOM)
6/2025 → 12/2025 (5 tháng)
Việt Nam
Generated 20,000+ high-quality leads by architecting end-to-end acquisition and retention flows using PangoCDP; contributed to a 200% YoY profit growth through data-driven segmentation. Optimized Customer Lifecycles by deploying automated triggers based on purchase behavior, significantly improving conversion rates and brand visibility across digital touchpoints. Post-Campaign Analytics: Conducted deep-dive performance audits to derive actionable insights, refining future campaign strategies for maximum budget efficiency. Partnership Executive Secured Strategic Alliances with leading fintech and loyalty platforms, managing the entire lifecycle from partner sourcing and pitching to contract negotiation and legal documentation. Launched Co-Marketing Initiatives: Collaborated with external partners to execute exclusive promotions and grassroots acquisition strategies (e.g., school partnerships), expanding the brand's reach into new demographics.



Zalo