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Customer Service Manager (B2B & Distribution) tại NABATI - FMCG
1/2017 → 4/2022 (5 năm 3 tháng)
Việt Nam
Customer Service Manager (B2B & Distribution) • Standardized B2B service operations for 400+ distributors through SOP and SLA frameworks, stabilizing nationwide service delivery. • Reduced distributor churn from 18% to 11%, strengthening retention and protecting channel revenue. • Redesigned damaged goods return and credit processes, cutting resolution time from 10 to 5 days and improving AR cash flow. • Built proactive VoC/VoE feedback loops with Sales teams, increasing CSAT from 45% to 82%. • Led a nationwide team of 5, maintaining 90%+ resolution satisfaction during rapid scale-up. Customer Service Team Leader | 01/2017 – 09/2018 • Led a team of 5–7 managing monthly orders across MT/GT channels, achieving 98% OTIF. • Standardized order workflows, reducing response time by 50% and increasing CSAT from 75% to 90%. • Monitored KPIs and coached team performance, ensuring smooth coordination between Sales and Supply Chain.
Assistant CX Manager tại NOVA GROUP - Digital Customer Ecosystem
6/2022 → 7/2023 (1 năm )
Việt Nam
• Built structured VoC collection across app and SMS channels • Identified service friction points, reducing app uninstall rate by 12% • Standardized feedback analysis, shortening insight turnaround from 7 days to 48 hours
Customer Experience Manager tại TARA JSC – Home Appliances Retail (Bluestone)
10/2023 → 9/2025 (1 năm 11 tháng)
Việt Nam
• Led integration of Antbuddy (CRM) and Haravan, unifying data for 75,000 customers to enable lifecycle tracking. • Built a a 90-day automated lifecycle, increasing repurchase rate by 8% and incremental revenue by 10%. • Reduced cost-to-serve by 20% through self-service portals and chatbot deployment, diverting 30% of repetitive inquiries. • Standardized warranty communication workflows, improving CSAT from 75 to 85 within six months • Led Digital CX Strategy, transforming legacy CS into a structured CX function with defined governance and service accountability.



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