With 8 years of digital marketing experience in Tourism and F&B, I specialize in developing and implementing strategies and techniques to deliver measurable growth. My expertise includes SEO, SEM (Google Ads, Facebook Ads), content copywriting, conversion optimization and data- driven decision-making with a strong focus on generating high-quality leads to increase revenue through performance marketing. Throughout my career, I’ve successfully managed multi-channel campaigns for both B2B and B2C markets, driving traffic, increasing conversions, approaching markets and scaling brands. My skill set includes researching, advanced analytics, A/B testing and strategic paid & non- paid marketing planning. I’m passionate about combining creativity with analytics to build campaigns that are not only visually engaging but also backed by performance insights. My goal is to help businesses grow by turning marketing investments into tangible results.