Marketing Brand Lead tại Bom Hospitality

5/2023 → 5/2025 (2 năm )

Việt Nam

Led brand strategy, creative direction, and marketing execution for 3 F&B brands. Developed campaign concepts (Seasonal Menu, Laughing Menu), quarterly marketing plans, and content strategies based on audience insights. Directed visual production: moodboards, photoshoots, Reels scripting, lighting, food styling, POSM, and in-store brand identity to ensure cohesive storytelling. Managed 15+ KOLs/KOCs monthly, handled negotiation, content direction, and performance optimization. Coordinated brand launches, experiential events, and cross- functional teams (chef, designer, operations, media). Collaborated with Ads team to improve budget efficiency and campaign performance. Results: +25% revenue growth, +50% social engagement, +35% ad CTR, 15–20% return rate, +40% brand awareness in launch month.