Marketing Intern tại Ascott International Management Vietnam – Ho Chi Minh City

9/2025 → Hiện tại

Ho Chi Minh City

Supported the integrated marketing communications across 3 Somerset properties in HCMC, contributing to brand visibility and organic audience growth: ● Social media: Managed organic social media presence across Facebook, Instagram, LinkedIn, and TikTok for 3 properties, ensuring tonal and visual alignment with brand standards. Generated 315K impressions, 41.8% growth in page visits, and 42% average monthly engagement growth over 6 months. ● PR: Prepared press releases that earned a total PR value of VND 320M. ● Event: Supported the conceptualization of a CSR event partnered with AEON MALL Bình Tân, driving 2.5x ASR sign-ups, 49.4K impressions, and 79% follower growth within two weeks. ● Visual & Creative Production: Produced photography, videography, social media graphics, sales collaterals, and in-house point-of-sale materials, maintaining consistent brand aesthetics across all touchpoints. ● Identified and pursued co-branding partnerships; coordinated KOL deliverables to extend brand visibility. ● Coordinated corporate gifts and merchandise, reported monthly performance, and completed ad-hoc tasks required by the Marketing Manager.