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Từ 3 đến 5 năm
Nhân viên
Thỏa thuận
HCMC
Tiếng Anh (Giỏi)
Trên 5.000
Kinh doanh & tiếp thị
Giới thiệu bản thân
Trình độ học vấn chuyên môn
Kĩ năng
Kinh nghiệm làm việc
Senior Marketing Executive tại Mobile Flagship Category
5/2024 → 6/2025 (1 năm 1 tháng)
HCM City, Vietnam
Key Highlight: Contributed to IMC campaigns - particularly the Galaxy S25 Series launch - from strategy and concept development to market rollout, resulting in a 30% increase in the Proud-to-Own (PTO) index (the highest in 5 years) and 1.4× social buzz versus the previous year. • Managed social media strategy and content planning (SMC, WOM, and SO) for Galaxy S25 Series in close collaboration with Digital, CRM, and Influencer teams - generating 1M+ brand mentions - ranking Top 3 in SEAO Social Buzz. • Planned and executed creative campaign assets aligned with global and local directions. • Drove advocacy-led storytelling through agency partnerships, earning coverage from 30+ tech and lifestyle creators and reinforcing Samsung’s brand leadership in Vietnam. • Executed integrated consumer activations, overseeing on-ground events, influencer partnerships, and community engagement to strengthen reach and participation. • Partnered cross-functionally with Product, Sales, and Retail teams to align messaging and ensure brand consistency across all touchpoints.
Assistant Brand Manager (Content & Media) tại Ensure
9/2025 → Hiện tại
HCM City, Vietnam
Key Highlight: Deliver integrated marketing and customer engagement initiatives across digital and retail channels, contributing to +15% sales uplift vs target during Tet 2026. • Execute integrated campaigns across digital and retail touchpoints, driving awareness, engagement, and conversion throughout the consumer journey. • Lead content planning and performance on TikTok and Facebook, achieving +10% follower growth and +85% engagement. • Develop consumer engagement initiatives and acquisition programs, driving +3,000 new users monthly. • Manage creator and community partnerships to enhance brand credibility and support purchase consideration. • Activate retailer communication across 10+ key accounts, improving online visibility & engagement and sell-out performance. • Develop creative communication materials (POSMs, social, website) with strong alignment to brand positioning and creative consistency across touchpoints.



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