Film Marketing Executive tại CJ CGV Vietnam - CJ Corporation

9/2023 → 4/2026 (2 năm 7 tháng)

Việt Nam

Campaign Leadership & Budget Ownership Led campaign for One Battle After Another (USD 20,000 budget), delivering 250% of GBO target through multi-channel activation and targeted media deployment. Led campaign for Wuthering Heights (USD 20,000 budget), achieving USD 200,000 Gross Box Office. Managed vendor contracts, agency coordination, budget allocation, and cost tracking to ensure financial compliance and delivery efficiency. Large-Scale Campaign Execution Executed Vietnam North market deployment for Doraemon 2024, 2025 and Detective Conan 2024, 2025 (USD 300,000 total campaign budget each). Coordinated OOH, in-cinema POSM, digital media, event and activation rollout across the cinema and other exhibitors. Contributed to 105% (USD 6M) and 134% (USD 5.5M) nationwide GBO achievement, respectively. Strategic Planning & Performance Reporting Conducted market research, audience analysis, and revenue forecasting to support campaign planning for international studios, including Warner Bros. Pictures and Indie, Local Studios. Developed KPI tracking and post-campaign performance reports for studio stakeholders. Event & PR Execution Planned and executed film premieres and media events, overseeing logistics, media coordination, and on-site operations to maximize opening weekend awareness.