Cluster Marketing and Communication Manager tại FLEUR DE LYS HOSPITALITY

12/2025 → Hiện tại

Việt Nam

Direct and execute comprehensive marketing and communication strategies for the Fleur de Lys hotel cluster. Oversee brand positioning, digital transformation, traditional media relations, and high-profile corporate events to drive revenue, maximize asset value, and enhance brand equity across all properties. Strategic & Cluster Leadership - Opening Ceremony of the National Tourism Year 2026 (Gia Lai Province): Logistics management and acted as the key hospitality marketing liaison in direct collaboration with the Gia Lai Department of Culture, Sports and Tourism; spearheaded the regional 1 communication campaign, destination marketing strategies that elevated the group's footprint. - "Say Hi Rực Rỡ" Reality Survival Gameshow: Partnered with Gia Lai Province and DVVAC to host and co-produce the high-profile reality show; managed end-to-end venue branding, sponsored product integration, and brand communication strategy for tourism development in Gia Lai province.. - Leveraged national events to secure extensive media coverage, driving a surge in brand awareness and positioning Fleur de Lys as the premier luxury hospitality choice in the region. - Formulated and executed integrated annual marketing plans and budget allocations for the cluster, aligning property-level tactics with overarching corporate financial goals. - Led and mentored a cross-functional marketing team (designers, digital specialists, and PR executives), fostering a high-performance culture that consistently met KPIs. - Maintained absolute brand consistency across all properties while tailoring localized campaigns to capture distinct target demographics for each hotel. Digital Marketing - Spearheaded the cluster’s digital transformation, optimizing ROI across paid search (SEM), display advertising, and targeted social media campaigns (Facebook, Instagram, TikTok). - Overhauled the group’s website UI/UX and SEO strategy, resulting in a [X]% increase in direct booking conversions and reducing dependency on OTAs. - Leveraged data analytics (Google Analytics 4, CRM tools) to track consumer behavior, refine audience segmentation, and implement hyper-targeted email marketing campaigns. Traditional Marketing & Public Relations (PR) - Cultivated and leveraged strong relationships with tier-one travel media, lifestyle journalists, and key opinion leaders (KOLs) to secure high-value editorial coverage and press features. - Managed the production of all offline brand collateral, including luxury print advertisements, in-room collaterals, and out-of-home (OOH) media placement. - Acted as the primary brand spokesperson, successfully managing crisis communications and public relations to safeguard the group’s reputation.

Khen thưởng UB Tỉnh Gia Lai 2026

4/2026

Trưởng bộ phận Tiếp thị & Truyền thông chuỗi công ty TNHH Fleur de Lys Hospitality, đã có thành tích xuất sắc trong công tác tổ chức, góp phần thành công của Tuần lễ Khai Mạc Năm Du lịch quốc gia - Gia Lai 2026

Lưu Tiến Thành - DOSM

LOTTE HOTEL SAIGON

luutienthanh72@gmail.com