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Từ 5 đến 10 năm
Trưởng bộ phận/ Trưởng phòng
Thỏa thuận
HCMC
Tiếng Anh (Khá)
100 - 499
Kinh doanh & tiếp thị
Giới thiệu bản thân
Trình độ học vấn chuyên môn
Kĩ năng
Kinh nghiệm làm việc
DEPUTY MARKETING MANAGER tại Hoang Viet Motor Co., Ltd. (HEAD retail systems, Honda Dreamwing)
5/2024 → 1/2025 (8 tháng)
Việt Nam
Promotion Planning and Implementation Led cross-departmental meetings for promotional programs for large motorcycles (Honda Dreamwing), small motorcycles (HEAD), and Ohlins parts. Collaborated with Sales and Online Business teams to align strategies with revenue targets and enhance customer engagement. Monitored performance metrics and optimized campaigns based on feedback. Brand Strategy Development Designed and implemented brand strategies for consistency and strong identity across customer touch points. Conducted market research and competitor analysis to align branding with industry trends. Digital Marketing Management Spearheaded lead generation campaigns to meet KPIs in brand awareness and customer acquisition. Analyzed customer insights for data-driven decisions and optimized campaign strategies. Managed the marketing budget for cost-effective investments and performance goals. Multimedia Content Strategy Directed the creation of multimedia content plans (video, photography, graphic design). Ensured content adhered to brand guidelines and boosted engagement across platforms. Team Management and Development Managed team with established workflows and performance evaluations. Created operational processes to improve efficiency and collaboration. Delivered specialized training programs for team skill enhancement and growth. Event Planning and Execution Organized community events like riding experiences and brand exhibitions to boost customer loyalty. Coordinated with internal teams and vendors for smooth execution and evaluations.
MARKETING MANAGER tại KDI Education | STEM TOWN - Science & Technology Experience Center
5/2025 → 4/2026 (11 tháng)
Việt Nam
Built a high-performing 9-member team from a zero-headcount foundation within a newly established marketing department by directing all initial recruitment, establishing core operational workflows, and collaborating cross-functionally with Sales and Product teams to ensure effective execution. Achieved a ~5% CTR and a highly efficient 4.6:1 ROAS during the 0→1 brand launch and go- to-market phase for STEM TOWN by executing multi-channel digital marketing strategies and establishing integrated Facebook and TikTok channels from zero. Strengthened brand credibility and expanded the B2B revenue pipeline within the specialized STEM education sector by developing targeted sales materials (company profiles, pitch decks) and leading strategic co-marketing initiatives, notably STEM INNOVATION PETRO VIETNAM. Drove business growth and institutional client acquisition across expanding educational and corporate partnership networks by planning and executing targeted B2B initiatives (workshops, competitions, demos) in tight cross-functional collaboration with Sales and Project teams. 2022 - 2026 2016 - 2020 May 2025 - Apr 2026 Enhanced lead quality and improved overall conversion rates for specialized B2C education offerings and onsite facility programs by promoting targeted on-site activities to increase foot traffic and continuously optimizing the customer journey and funnel based on rigorous data analysis. Maximized onsite foot traffic and amplified brand visibility during key promotional phases for STEM TOWN by strategizing and managing targeted KOL/KOC partnership campaigns to deliver engaging, localized experiential content Maintained a strong, consistent brand identity and positioning across all communication channels during the brand's rapid growth phase by supervising comprehensive content development to ensure messaging consistency and strict alignment with core brand guidelines. Secured high-profile television reportages (VTV, HTV) and extensive press coverage while safeguarding brand reputation amidst high-visibility public campaigns by cultivating strategic relationships with top-tier national publications (Giao Duc Thoi Dai, Giaoduc.net, Giao Duc TP. Ho Chi Minh, Nguoi Lao Dong, Thanh Nien) and developing comprehensive crisis communication plans. Maximized budget efficiency and delivered award-recognized strategic projects that drove significant business impact within a dynamic, performance-driven marketing environment by developing and executing integrated marketing plans and continuously monitoring overall communication performance.



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