Hoteljob MV: "Tôi Là Nhân Viên Khách Sạn": Xem Ngay

Hoteljob.vn ra mắt phiên bản App Mobile cho 2 hệ điều hành IOS (Tại đây) và Android (Tại đây)
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Bảo Đặng Quốc

Bảo Đặng Quốc

Hồ sơ 5 sao vàng 21 Lượt xem hồ sơ

Nam, 07/08/1997, 28 tuổi

Hồ Chí Minh

Cập nhật: 12/06/2026

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Kinh nghiệm làm việc
Từ 5 đến 10 năm
Vị trí
Outlet Manager
Mức lương mong muốn
20 - 30 triệu
Nơi mong muốn làm việc
HCMC
Ngoại ngữ
N/A
Quy mô công ty lớn nhất từng làm
100 - 499
Công việc mong muốn
Kinh doanh & tiếp thị
Lĩnh vực
Khách sạn/ Khu căn hộ, Resort/ Khu Du lịch

Giới thiệu bản thân

Results-driven Digital Marketing professional with over 5 years of experience leading high- impact growth and performance strategies across diverse sectors, including Multi- Property Hospitality, B2B Franchise, and Higher Education. Proven track record of scaling advertising budgets up to 100% MoM while dramatically improving efficiency (tripling conversion rates, slashing CPAs by 40%, and driving up to 150% revenue growth). Expert in aligning full-funnel acquisition, data architecture, and cross-functional collaboration to deliver sustainable business outcomes. CAREER HIGHLIGHTS • Increased direct booking revenue by 150% across a portfolio of 7 hotels. • Improved franchise lead conversion rate from 1% to 3% while reducing CPA by 40%. • Managed performance marketing budgets with scaling of up to 100% MoM. • Increased student enrollment by 40% through integrated digital campaigns. • Built reporting frameworks using GA4, GTM, and Looker Studio for executive decision- making.

Trình độ học vấn chuyên môn

Đại Học Nông Lâm HCM

Quản Trị Kinh Doanh - Đại học

2015 → 2019

Kĩ năng

Kinh nghiệm làm việc

Senior Digital Marketing Specialist tại Silverland Hospitality | Full-time

1/2024 → 4/2025 (1 năm 3 tháng)

District 1, Ho Chi Minh City

•Multi-Property Performance Leadership: Maintained accountability for digital performance across 6 four-star hotels and 1 five-star property, driving market share and high-margin direct booking revenue. • Aggressive Revenue Growth: Achieved direct booking revenue growth of +100% within the first 3 months and +150% in the consecutive 2 months, while scaling Google Ads budget by 100% MoM. • Funnel & Campaign Efficiency: Optimized full-funnel architectures, resulting in a 40% reduction in CPC, an increase in CTR from 8% to 12%, and a massive conversion rate surge from 2% to 7%. •Cross-Functional Collaboration: Partnered with the Director of Sales and E- commerce Managers to architect agile promotional strategies based on seasonal demand fluctuations and occupancy forecasting. •Booking Engine & UX Optimization: Audited booking engines and partner promotional setups, eliminating user journey friction points to maximize direct-to- consumer (D2C) conversion.

Senior Digital Marketing Specialist tại Milano Coffee Vietnam | Full-time |

4/2025 → Hiện tại

Ho Chi Minh City (On-site)

• Strategic Media Planning & Execution: Led the end-to-end digital marketing strategy for B2B franchise lead generation, securing a consistent pipeline of high-potential investors. •Cross-Functional App Management (CRM & Loyalty): Partnered directly with external agency teams as a Project Manager to build and launch a dedicated B2B CRM application. Directed feature optimization workflows for a high-retention B2B2C loyalty/ points system to maximize customer lifetime value. • Funnel Optimization & Excellence: Deployed target acquisition strategies across Google, Facebook, TikTok, and Alibaba. Tripled Conversion Rate (1% to 3%), tripled CTR (7% to 20%), and cut CPA by 40%. • Scalable Growth Management: Doubled the advertising budget (+100% MoM) while executing strict lead-scoring parameters to preserve investor profile quality. • Data-Driven Leadership: Created a structured data analytics framework utilizing funnel metrics to drive routine campaign optimization for the nationwide franchise system.

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