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Từ 3 đến 5 năm
Trưởng bộ phận/ Trưởng phòng
20 - 30 triệu
Toàn Quốc
Tiếng Anh (Giỏi)
1.000 - 4.999
Kinh doanh & tiếp thị
Resort/ Khu Du lịch
Giới thiệu bản thân
Trình độ học vấn chuyên môn
National Economics University
Business Administration - Đại học
2025 → 2028
College of Foreign Economic Relations
Hotel Management - Cao đẳng
2017 → 2020
Kĩ năng
Kinh nghiệm làm việc
Marketing Communication Executive tại Laguna Lăng Cô
11/2023 → 12/2024 (1 năm )
Lang Co, Thua Thien Hue
Digital Growth & Content Strategy: Developed strategic content plans to drive business goals. Successfully reached 2.3M users on Facebook (a 73.9% YoY increase), 4 times total page views, and grew the follower base by 85.6%. Visual Storytelling: Directed, filmed, and edited high-quality promotional videos, including dynamic drone footage. Produced creative assets (Booklets, E-Brochures) with a strict eye for premium lighting and visual presentation to effectively tell the Banyan Tree brand story. PR & Media Relations: Prepared professional media kits and distributed press releases for key events, successfully increasing brand visibility and maximizing media coverage. Agency Management: Partnered with external marketing agencies to review media plans and rigorously control the quality of all outputs, ensuring 100% consistency with brand messaging across all platforms.
Senior Marcom Executive tại Cam Ranh Riviera Beach Resort & Spa
12/2024 → 6/2026 (1 năm 6 tháng)
Khánh Hòa
Reputation: Elevated TripAdvisor ranking from #20 to Top #3 in the area and generated over 3,200 Google Reviews. Proactively removed scam social accounts to protect brand identity. Content & Brand Strategy: Directed all online and offline content creation (Website, OTAs, Print), strictly enforcing brand visual consistency and 5-star standards. People Management: Managed and trained the internal marketing team (Designer and Coordinator), ensuring all projects were delivered on time and met high-quality standards. Social Media Management: Developed Meta strategy and content calendars. Successfully delivered 2.4M Facebook views, reached 357K Instagram users, and grew total followers by 100%. Digital Channels & CRM: Managed website and OTA updates to highlight special offers. Deployed in-resort QR codes (4,800+ scans) to capture 1,600+ verified guest emails, building a strong database for direct booking campaigns. Campaign Execution: Led Marcom activities for major campaigns (Christmas, Tết, Year-End Party). Successfully drove 356 organic direct leads through targeted promotions, increasing actual bookings by 12%. Media & Influencer Relations: Coordinated press trips, influencer collaborations, and FAM trips to maximize earned media exposure. Managed PR assets and press releases with external agencies. Cross-Functional Collaboration: Partnered closely with Sales, F&B, and Operations to ensure unified messaging for all resort promotions and internal initiatives. Agency & Vendor Management: Managed third-party agencies, production houses, and printing vendors. Developed clear creative briefs, negotiated contracts, and supervised on-site shoots to ensure high-quality outputs within deadlines.



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