Kho tài liệu 
Chuyên trang đào tạo 
Việc làm thêm
Hung Pham
78 Lượt xem hồ sơ
Nam, 14/03/1993, 33 tuổi
98 Trung Liệt, Đống Đa Hà Nội
Cập nhật: 06/08/2026
Thông tin liên hệ
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| Thống kê kết quả liên hệ của các nhà tuyển dụng | Số lượt | Thời gian liên hệ gần nhất |
|---|---|---|
| Liên hệ thành công | 0 | Chưa có |
| Liên hệ không thành công | 0 | Chưa có |
Từ 5 đến 10 năm
Trưởng bộ phận/ Trưởng phòng
30 - 40 triệu
Toàn Quốc
Tiếng Anh (Trung bình)
5 sao
Kinh doanh & tiếp thị
Giới thiệu bản thân
Trình độ học vấn chuyên môn
FPT UNIVERSITY
Information Technology - Đại học
2011 → 2015
Kĩ năng
Kinh nghiệm làm việc
Marketing Manager tại LAFORCE VIETNAM CO., LTD
10/2023 → 8/2024 (10 tháng)
Việt Nam
1. Job description: - Managed all Marketing department activities in line with set goals. - Developed roles, organizational charts, staff planning, and job descriptions. - Collaborated with HR in recruitment, training, and performance evaluation of Marketing staff based on KPIs. - Improved processes, regulations, and templates related to Marketing activities. - Developed short/medium/long-term Marketing strategies, created content, and implemented multi-channel online advertising, online events, and social media campaigns to boost sales and efficiency. - Planned and managed marketing budgets, created detailed marketing programs, sales programs, and action plans, and developed solutions to achieve company objectives, plans, and policies, ensuring brand recognition and customer growth. - Implemented, supervised, and evaluated all Marketing activities, promotions, advertisements, and marketing communications, ensuring activities were within the approved budget. - Researched market information, product and service information, competitor analysis, and customer satisfaction to develop suitable Marketing strategies. - Ensured customer data volume for business categories. 2. Achievements: - Optimized communication campaigns and budget usage, maintaining MO/RE at 15% - Established brand design, imagery, and TVCs.
Digital Marketing Manager tại INTERCONTINENTAL HALONG BAY RESORT
9/2024 → Hiện tại
Hạ Long
1. Job description: - Lead the overall digital marketing strategy for InterContinental Halong Bay Resort, including guest rooms, villas, residences, spa, and all F&B outlets. - Manage and optimize IHG Brand Website (Enhanced Website Solution) to improve user experience, website conversion, and direct bookings. - Own the implementation of digital campaigns across Google Search, Google Display Network, Performance Max, Meta Ads, SEO, Display Advertising, and CRM channels. - Develop annual and quarterly digital marketing plans aligned with commercial objectives, seasonal campaigns, and promotional calendars. - Plan and execute integrated campaigns supporting resort promotions, room packages, restaurant launches, festive events, and destination marketing. - Manage customer acquisition and retention initiatives through email marketing, EDM campaigns, member promotions, and loyalty-driven digital activities. - Coordinate content development, photography, website copywriting, landing pages, and digital assets to ensure brand consistency across all channels. - Monitor and analyze website performance, OTA production, digital campaign effectiveness, booking trends, and customer acquisition metrics. - Produce weekly, monthly, quarterly, and annual commercial performance reports for senior management. - Analyze market trends, customer behavior, booking patterns, and competitor activities to identify new revenue opportunities. - Develop actionable insights and optimization plans based on business intelligence and performance data. - Track KPIs including Direct Revenue, OTA Revenue, Website Conversion Rate, ROAS, CTR, CPC, CPA, ADR, Revenue Contribution, and Booking Pace. 2. Achievements: - Delivered 2025 and Q1 & Q2 2026 Revenue Target - Achieved an overall OTA Content Score of 99/100 - Built the first IHG Enhanced Website in Vietnam - Built 13,030++ CRM database with 40% Open Rate and 5.2% CTR - Expanded the resort's social media presence to 18,100 Facebook followers and 2,889 Instagram followers, delivering a 58.73% impression rate and a 13.7% engagement rate. - Implement advertising campaigns in Vietnam and international markets. - Achieved 799/800 IHG Content Health Score
Google
Facebook
Zalo
