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Từ 5 đến 10 năm
Trưởng bộ phận/ Trưởng phòng
40 - 50 triệu
HCMC
Tiếng Anh (Không biết)
5 sao
Kinh doanh & tiếp thị
Giới thiệu bản thân
Trình độ học vấn chuyên môn
HUFLIT, HCMC University of Foreign languages and Information technology
Bachelor’s Degree of International Relations - Đại học
2010 → 2014
Kĩ năng
Kinh nghiệm làm việc
Digital Marketing Manager tại Park Hyatt Saigon
5/2022 → 4/2026 (3 năm 11 tháng)
HCMC
Manage Park Hyatt Saigon’s hotel website and online direct booking channels. Manage OTA marketing and content strategies. Develop and and execute SEO strategies over brand keywords and non - brand keywords. Oversee audience behavior and optimize for user journeys and conversions. Develop traffic growth, traffic quality growth and Look to book conversion rate growth of the user journey circles. Develop and manage Park Hyatt Saigon’s F&B website. Configure website UI and UX for various content strategies and omni-channel SEO. Plan, propose, and execute CPC SEM and GDN campaign to drive conversions: Restaurant bookings and Event leads generation Manage Park Hyatt Saigon’s E-commerce website. Planning sale strategies, control product listing, Google e-commerce listing, and sale strategies Oversee martech agencies for revenue generation channels - both commission based and CPC based tactics: Sojern, Koddi Manage OTA sponsored ads campaigns: Expedia Travelads and Booking.com’s BNSA Manage SEO and UX of major OTA channels: Expedia.com, Booking.com, Trip.com. Oversee hotel’s impression on various TA websites, coordinate with TA to maximize the potential of each hotel presence page. Manage location page SEO for all Hotel,restaurants and spa pages on Google Maps & Bing Maps
Assistant Director of Digital tại Premier Residences Phu Quoc
5/2026 → Hiện tại
Phú Quốc
Manage marketing communications and digital activities of Premier Residences Phu Quoc as Marketing Head of Department. Develop marketing strategies, branding & communication directions. Execute performance marketing and SEO campaigns to drive Online direct revenue through Google Ads, Meta Ads platform and through digital agencies and Martech providers Lead digital transformation campaign to enhance user experiences and digital conversion for Rooms and F&B channels Oversee marketing communication channels including on-site banner, IPTV display (offline), website, social media and other guest communication channels Lead media creation activities: Photography, videography, graphic design and verbal contents



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