Sales Manager of VinPalace tại Vinpearl JSC

12/2025 → / (9 tháng)

Hà Nội, Việt Nam

Banquet & MICE Sales Strategy: Formulate sales initiatives, service optimizations, and competitive pricing strategies to maximize commercial revenue across premier venues (Ocean City, Co Loa, Almaz). Corporate Account Management: Build and maintain strategic relationships with top-tier corporate partners and VIP clients. Successfully secured and closed deals for mega-scale Banquet & Catering events (500–3,000+ pax) for major brands including Yeah1 Concert, ToTo, Terumo, and Diana... Inside & Outside Catering Operations: Partner closely with Operations, Culinary, and Banquet teams to plan, execute, and deliver seamless in-house and large-scale outside catering events. Business Development & Market Intelligence: Analyze F&B/Banquet market trends and B2B consumer behaviors to optimize sales workflows and continuously expand the corporate client portfolio.

Head of Tour Operations tại Lien Minh Vietnam Travel JSC

1/2023 → 6/2024 (1 năm 5 tháng)

Hà Nội

Managed full product portfolios across Domestic, Inbound, and Outbound travel segments. Conducted market analysis and competitor price modeling to negotiate with suppliers, ensuring cost optimization and product competitiveness. Mentored operational staff, established Standard Operating Procedures (SOPs), and improved cross-departmental workflow efficiency.

Digital Sales & Marketing tại ASIM Telecom JSC

6/2025 → 11/2025 (5 tháng)

Việt Nam

Conducted consumer trend and market research to design lifestyle- oriented B2C/B2B telecom products. Built and expanded strategic partner networks across top financial and lifestyle ecosystems: MoMo, ZaloPay, VNPAY, Urbox, LynkID, OTAs. Designed and executed seasonal sales campaigns, analyzing periodic performance data to optimize sales volume and partner engagement.

Sales Manager of VinWonders tại Vinpearl JSC

9/2024 → 4/2025 (7 tháng)

Hà Nội

Expanded B2B distribution networks across Northern Vietnam and international markets (CIS, India). Coordinated with Design, Marketing, and Vendor teams to develop onsite merchandise offerings nationwide. Organized partner workshops, famtrips, and promotional campaigns to introduce new product collections. Key Achievement: Formulated targeted B2B sales strategy for the education segment, securing key contracts that brought over 20,000 student visits/month to VinWonders Ocean Park.

Đỗ Thu Phương - Director of Sales

Vinpearl JSC

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