With a background in Hospitality and hands-on experience with F&B and lifestyle brands, I have developed my Marketing experience through customer experience, service operations and brand communication. My experience includes content, photoshoots, visual execution, campaigns, events and operational support. I am currently focusing more on Brand Communication & Visual Direction, turning brand direction into consistent visuals, content and customer experiences across different touchpoints. KINH NGHIỆM LÀM VIỆC : CELA Restaurant | Vietnam Tales By Chapter Joint Stock Company MARKETING COMMUNICATION EXECUTIVE Received the Founder’s direction for the Vegetarian & Wine Bar concept and developed the communication direction around vegetarian food, wine and social dining instead of traditional vegetarian messaging. Developed tone of voice, slogan, content direction and visual direction from the pre-opening stage. Developed the concept and coordinated production for CELA’s first menu shoot and brand photoshoot. Prepared visual briefs, worked with the photographer and team, and followed the production and final images. Created social content and brand materials such as menus, POSM, vouchers, tickets and gifting. Also reached out to and worked directly with KOL/KOCs for the launch and other communication activities. Developed content and activations for vegetarian occasions and high-demand periods, with positive customer interest during these periods. Supported pop-ups and brand collaborations with F&B and lifestyle brands such as Mùa Sake and Kashew. Worked on communication, visuals and event experience. Thirty 59 | Vietnam Goodhood Company Limited MARKETING COORDINATOR | HYBRID Joined the team to build monthly action plans for events, campaigns, social content and photoshoots. Received briefs from the Founder/Marketing team and turned them into timelines, communication content and execution tasks. Worked with Designers, Photographers and Videographers on key visuals, social assets and photo/video content. Coordinated with FOH, BOH, Bar, DJs and external partners during event preparation and operation. Handled customer communication through DMs, event information, bookings and tickets, and updated booking status with the operations team. Took part in pre-event communication, event-day execution and photo/video recap.