Group E-Commerce Manager for 14 Hotels tại BELGROUP HOSPITALITY

6/2025 → Hiện tại

Ho Chi Minh - Hoi An - Da Nang - Nha Trang - Phan Thiet

BelGroup Hospitality - Bel Marina Hoi An 5* - The Signature Hoi An 5* - Sen Village Hoi An 5* - Legacy Hoi An 5* - Emerald Hoi An 4* - Shining Hoi An 4 * - Lantern Hoi An 4* - Holiday Beach Da Nang 4* - Yarra Da Nang 4* - Serene Da Nang 4* - Vesna Nha Trang 5* - Emerald Bay Nha Trang 4* - Libra Nha Trang 4* - Phu Hai Resort Beach & Spa 5* Key Responsibilities - Led digital distribution strategies across a portfolio of 14 hotels, managing 10 B2C OTA channels, 25 B2B OTA partners, and 40 offline B2B partners. - Managed pricing, inventory, rate parity, and promotional campaigns through OTA extranets and Channel Manager platforms. - Developed commercial strategies and digital campaigns to maximize online revenue and market share. - Analyzed market trends, competitor performance, and channel production to identify business opportunities. - Negotiated commercial agreements, commission structures, and partnership opportunities with OTA and distribution partners. - Prepared executive reports, revenue forecasts, and commercial insights for the Director of E-Commerce. - Collaborated with Revenue, Sales, Marketing, and Operations teams to improve commercial performance. - Led new hotel onboarding, channel integrations, and distribution system implementation across the group. Key Achievements - Achieved 10–14% YoY revenue growth through strategic campaigns and revenue optimization. - Exceeded revenue budget by 10–20% for six consecutive months in the first half of 2026. - Managed a regional distribution network of 75+ online and offline partners.

Cluster Distribution Manager tại Nova Hospitality

1/2024 → 12/2025 (1 năm 10 tháng)

HCM - Phan Thiet - Ho Tram - Binh Chau - Can Tho

Azerai Can Tho 5* Wonderland Resort Phan Thiet 4* K-Town Resort Phan Thiet 4* Minera Hot Spring Binh Chau 4* Seava Ho Tram 4* Royal Mansion 5* And Leader team Nova Dream (Parks) & Nova Cruise Key Responsibilities - Led digital distribution and e-commerce strategies across hotels, resorts, theme parks, and cruise businesses. - Managed OTA, B2B, affiliate, and direct distribution channels, ensuring pricing competitiveness and inventory optimization. - Developed promotional campaigns, commercial initiatives, and distribution strategies to maximize online revenue. - Negotiated commercial agreements and strengthened partnerships with OTA, affiliate, and distribution partners. - Monitored market trends, competitor activities, and channel performance to identify revenue opportunities. - Prepared revenue analysis, forecasts, and commercial reports to support business decisions. Supported new business projects, online channel setup, and digital distribution expansion. Key Achievements - Increased OTA revenue contribution for Wonderland Resort and K-Town Resort from approximately 1% to 15–20% through optimized distribution strategies and promotional campaigns. - Improved OTA revenue contribution for Minera Hot Springs and Seava Ho Tram from approximately 20% to 25–30% by enhancing online visibility and commercial initiatives. - Developed commercial packages and partnership programs to drive incremental revenue for Minera Hot Springs. - Expanded digital distribution across hospitality, entertainment, and cruise businesses.

Senior Manager Ecommerce tại TTC Hospitality Hotel

3/2023 → 11/2023 (8 tháng)

HCM - Huế - Hội An - Phan Thiết - Nha Trang - Angkor Campuchia

TTC Hospitality Hotel - TTC Imperial Hue 5* - TTC Angkor - Campuchia 4* - TTC Premium Hoi An 5* - TTC Deluxe Airport 4* - TTC Van Phong Bay 5* - TTC Premium Phan Thiet 4* - TTC Michelia 5* - TTC Ninh Thuận 3.5* Key Responsibilities - Managed digital distribution and OTA performance across an 8-hotel portfolio. - Optimized pricing, inventory, promotional campaigns, and online visibility to maximize revenue. - Negotiated commercial agreements with OTA and distribution partners. - Monitored market trends, competitor pricing, and channel performance to identify revenue opportunities. - Prepared revenue analysis, forecasts, and management reports. - Collaborated with Sales, Revenue, and Marketing teams to improve commercial performance. - Built and maintained strong relationships with OTA partners and key distribution channels.

E-commerce Manager tại Cititel hotels Group 7 Hotels

2/2019 → 3/2022 (3 năm )

HCM - Hanoi - Danang - Dalat

Cititel Hotels Group 7 hotels - Cititel Central Saigon 3* - Cititel Parkview Saigon 3* - River Prince Dalat 3* - Cititel Ben Thanh Saigon 4* - Grand Cititel Central Saigon 4* - Grand Cititel Danang 4* - Grand Cititel Hanoi 4* Key Responsibilities - Led e-commerce and revenue strategy across a portfolio of 7 hotels. - Managed OTA distribution, PMS, Channel Manager, and pricing strategies across all properties. - Developed and implemented pricing strategies for direct booking channels, hotel websites, and OTA platforms based on market analysis and property performance, contributing to a 7% increase in ADR in 2019 compared with 2018. - Approved and executed sales strategies for corporate and travel agent segments. - Developed revenue strategies, promotional campaigns, and market segmentation plans to maximize occupancy and revenue. - Reorganized reservation operations and implemented SOPs to improve efficiency and service quality. - Trained and coached Reservation teams, establishing performance standards and improving productivity. - Collaborated closely with Front Office, Sales, and Revenue teams to maximize commercial performance. - Built and maintained strong relationships with OTA partners, travel agents, corporate clients, and distribution partners.

E-commerce Manager tại Alagon Hotels & Spa Group 6 hotels

8/2014 → 1/2019 (4 năm 5 tháng)

Ho Chi Minh, Viet Nam

Alagon Hotels & Spa Group 6 hotels - Alagon Zen 4* - Alagon D’antique 4* - Alagon Saigon 3* - Alagon Central 3* - Alagon City 3* - Alagon Western 3* Key Responsibilities - Managed online distribution across 6 hotels, including OTA, direct channels, and B2B partners. - Optimized pricing, inventory, and promotional campaigns to improve online revenue. - Negotiated OTA contracts and maintained strong relationships with distribution partners. - Monitored competitor performance and market trends to support pricing decisions. - Prepared revenue reports, production analysis, and commercial recommendations. - Collaborated with Sales and Reservation teams to improve online conversion and occupancy. - Developed digital campaigns to strengthen brand visibility and market presence.

Reservation And Sale Manager tại Alagon Western hotel

12/2013 → 8/2014 (8 tháng)

Ho Chi Minh, Viet Nam

- Managed OTA, corporate, travel agent, and direct sales channels. - Developed pricing and distribution strategies to maximize room revenue. - Supervised reservation operations and ensured service quality standards. - Coordinated with Front Office and Reservations to optimize room availability. - Built relationships with corporate clients and travel agencies to increase business opportunities. - Prepared sales reports and supported business development initiatives.

Reservation Supervisor tại Rainbow Hotel

1/2013 → Hiện tại

HCM

- Supervised reservation operations and guest communication. - Managed booking accuracy and daily arrival reports. - Promoted from Reservation Clerk to Reservation Supervisor.

HR - admin officer tại Mat Troi Bach Khoa Company

6/2012 → 1/2013 (7 tháng)

HCM

- Recruitment and onboarding. - Payroll administration. - HR records and office administration.

Manager of the Month

12/2019

Cititel Hotels Group

Manager of the Month

3/2019

Cititel Hotels Group

Manager of the Month

5/2018

Alagon Hotels & Spa

Manager of the Month

3/2018

Alagon Hotels & Spa

Manager of the Year

12/2015

Alagon Hotels & Spa

Manager of the Month

12/2017

Alagon hotels & Spa

Manager of the Month

11/2017

Alagon Hotels & Spa.

Ms Tee Nguyen - Director of Revenue

BELGROUP HOSPITALITY

dor.ho@belgroupvn.com - 0909822100

Ms Ngan Nguyen - CEO - Hospitality

Nova Hospitality

ngan.nguyenphuc@novaservice.com.vn - 0938385622

Ms Diem Tran - HRM

Cititel Hotels Chain

chenfangyin0202@gmail.com - 0919696171

Mr Nick Tri Phan - DOSM

TTC Hospitality Hotel

dosm@ttchotels.com - 0766608686

Mr Peter - DOSM

Alagon Hotels & Spa

dosm@alagonhotels.com - 0909750908