Senior Integrated Marketing Executive (Full-time) / Marketing Communication Executive (Full-time) tại BAMBUUP JOINT STOCK COMPANY (B2B Consulting)

8/2024 → 7/2026 (1 năm 10 tháng)

Việt Nam

Digital Marcom Leadership: Led digital marketing communications for 8+ and contributed to 11 B2B/ B2G projects across ESG, innovation, business training, provincial summits, and startup accelerator programs, working with government agencies and international organizations, e.g. SCE Ha Noi, ITPC HCMC, NIC, GIZ, IOM Vietnam, GGGI, DISSC, etc. Marketing Strategy & Operations: Developed project-specific Communication, Content, and SEO plans; established content frameworks, workflows, guidelines, and performance tracking systems; guided junior members to ensure quality, timelines, and cross-functional execution. Project Management: Managed and coordinated 10–15+ internal and external stakeholders per project, including cross-functional teams, clients, partners, vendors, and designers, to ensure alignment, seamless execution, and timely delivery. B2B Content & Brand Communications: Led the development of 45+ long-form articles, including thought leadership, project case studies, executive branding, contributing to a 32.7% increase in average session duration and 23.4% increase in views per session. Social Media Marketing: Developed content across Facebook, LinkedIn, website and Zalo communities to enhance brand visibility and lead generation, while tracking performance via Meta Business Suite, GA4, GSC to optimize content strategy. Email Marketing: Developed and managed B2B bi-weekly newsletters and project promotion newsletters reaching 2,000–4,500 contacts, achieving 18–30% open rates and 3–4% CTR on average. Lead Generation: Developed B2B marketing materials and implemented lead generation strategies, generating 40+ qualified leads within 1.5 weeks at peak performance. SEO/AEO: Executed SEO strategy across audits, keyword research, content optimization, technical SEO, internal linking, and website optimization, ranking 10+ target keywords in Google Top 1–5 and securing visibility in Google AI Overviews. Event Marketing & Execution: Promoted events and supported logistics, vendor coordination, and onsite operations, attracting 40– 200+ attendees from investors, corporations, SMEs, startups, government agencies, and NGOs.