PR & Marketing Executive tại Menard Vietnam

6/2019 → Hiện tại

Ho Chi Minh City, Vietnam

• Generate PR articles to maintain broad media coverage and handle the preparation of key influencers' gifting. • Identify beauty influencer trends and work closely with mini KOLs to manage social seeding contents on beauty groups and fan pages. First launched during the campaign for Vietnamese Women's Day, the seeding project gained big momentum in beauty communities with up to 500 likes and 50 comments on each post, pushing total digital sales to meet 150% of KPIs. • Account managing marketing campaign from briefing to the execution of Digital and & PR plans, to ensure deliveries are on time and aligned with the campaign's objectives. • Liaising with producers & agencies to conduct filming key videos and supervise the progress of the project from production to post-production. Outcome: TK Lipstick series, Makeup Tutorial Series for Women's Day campaign. • Support E-commerce marketing to manage official stores. Result: KPI reached 85% and 102% in September and October respectively, Menard ranked 2nd for the luxury cosmetics sector in department stores.

Content Writer tại Freelance

5/2018 → 7/2018 (2 tháng)

Ho Chi Minh City, Hồ Chí Minh, Việt Nam

Conceptualized, developed, and executed content strategies for MM Mega Market (supermarket) Facebook page targeted modern young women, and married women aged 25-55.

Digital Content Writer Trainee tại MIRUM AGENCY

7/2017 → 3/2018 (7 tháng)

Ho Chi Minh City, Hồ Chí Minh, Việt Nam

• Collaborated with the creative team to strategize and conceptualize innovative communication ideas for the digital space • Won pitching and worked closely with account servicing team to deliver weekly content posts clients • Created post and manage content across social media platforms. • Contributed visual ideas and worked with designers to ensure they come to fruition on mood boards, mocks, distributed media, websites • Developed creative visual ideas with various digital formats: Multiphoto, Long Photo, Live Photo, 360-degree photo, GIF, Carousel, Video, Cinemagraph, Out-of-frame video ... • Utilized client collateral, site audits, research and best practices to create a tone and manner, linking strategies and more Clients: Vaseline Unilever, Diana Unicharm, Grabbike, MM Mega Market

Winner of Student Ambassador for StudyAdelaide, Australia (Summer 2018)

3/2018

• Distinctively shortlisted from among 1200 applicants in Vietnam to become the spokesperson for Adelaide sharing about educational opportunities and living culture. • Participated in interview and filming sessions with videos being distributed across Vietnamese’s social media and online publications. • Produced contents on social media to promote student's life in Adelaide