PR writter/Content writter tại Multiple

6/2014 → 6/2017 (3 năm )

Hanoi

4/2016 – 6/2017: Content marketing Executive – Fixup marketing consulting ••Website/Fanpage management ••Content writing ••Content planning follows specific goals, period, event,… ••Incorporate with related staffs (Graphic designer, Advertising executive,..) ••Reporting work performance Reference link: https://biluxury.vn/  http://spearl.com.vn/ 4/2016 – 6/2016: Content executive – blog Btrip.vn (not available now) ••Content writing ••Content planning follows a specific period 1/2015 – 9/2015: Web content management & PR executive – F.GAME ••Web content management (building web layout, web content map, creating content) ••Writing PR articles for launching new products, creating PR articles plan ••Reference link: http://gamek.vn/long-mon-tieu-cuc.htm 6/2014 – 11/2014: Pr Executive – FPT Online ••Writing PR articles ••Making Pr articles plan follows marketing goals

Marketing Executive/Content leader tại FIXUP marketing consulting

4/2016 → 6/2018 (2 năm 2 tháng)

Hanoi

Planning ••Long & middle term Strategic & tactic planning (focus on communication marketing), brand strategy, event planning Be in charge of execution plans ••Be in charge of execution & supervising, incorporate with related department/parties (Graphic designer, Content executive, Advertising executive, Marketing manager, Personnel department, Sales department,… ) Crafting plan & report forms in order to standardize activities & work performance of team members Content creation ••Create, join to create content for viral video, event marketing, script, slogan,… Online marketing ••Supervising & executing content marketing on social media (Facebook), website platform ••Facebook Advertising (basic knowledge, able to optimize effectiveness) ••Researching, using new automation marketing tool (bot chat, tool facebook marketing) Market researching follow marketing purposes ••Secondary market research (6 months) about industry trend, competitors activity ••Incorporate with Market research services follow the Boards of Directors demand

Marketing Executive tại Royal Lotus Hotel 4 stars

8/2018 → 3/2019 (6 tháng)

Danang

PLANNING ••Annual strategic & tactic planning (focus on communication marketing) for restaurant, convention center belong to the hotel, according to Annual revenue target ••Short term tactic planning  to increase revenue of outlets belong to the hotel ••Facebook ads planning & tracking EXECUTION ••Incorporating with related department/parties (General Manager, Graphic designer, Sales department, Food & Beverage Department… ) & third parties to increase sales value & improve brand’s image. ••Event coordination (entertainment): Event script, contacting to agency/artist, making contract & payment, supervising entertainment activities to ensure everything goes well CONTENT CREATION ••Create content (text) for offline & online publications: facebook post, flyers, script,… ••Taking photos & videos for marketing purpose by the hotel’s dsdl camera ONLINE MARKETING ••Executing content on social media (Facebook), website platform ••Facebook Advertising (restaurant, hotel, convention center), familiar with budget under 50millions dong/month ••Researching new automation marketing tool (bot chat)

TOEIC certificates

4/2016

Scores: 895

Đỗ Thị Thu Hiền - Marketing team leader

FIXUP Marketing Consulting

hiendothu87@gmail.com - 0969655339