Marketing Executive (for Casino & Gambling business)

• Club Market Research: Find out their promotions, Marketing & PR strategies, Find out where they seek target customer, Research their casino operating model, Benefits.

• Executes and monitors strategic marketing plans, both short and long range, to achieve company objectives regarding revenue, profitability, and market share.

• Statistically analyze marketing programs and adjusts strategy and tactics to increase effectiveness to meet changing market and competitive conditions.

• Provides post-event reports, analysis, and regular status reports on marketing programs to management team.

• Effectively cooperate and coordinate activities (such as events, promotions and Guest Service training for all company team members) with other managers to insure a cohesive interdepartmental team relationship.

• Minimum Guest Service Standards, Player Development and on-floor guest relations.

• Prepares marketing activity reports and presents to executive management.

• Develops ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of the Casino and its products or services.

• Creates and analyzes monthly, quarterly and annual reports.

• Researches database information to identify customer demographics and interests; consults with management on methods of targeting, developing and informing customers of upcoming hotel/casino --events; purchases external lists to attract and retain low-end casino customers.

• Maintains and updates customer database continually ensuring the highest level of data integrity, including measurement systems; maintains confidentiality of database and files.

• Responsible for marketing to predetermine active and inactive Guests by mail and phone to further develop brand loyalty and visitation to the casino and reports results of each.

• Assists in the development of incentive programs, host goals, special events and marketing programs.

• Supervise hosts, including scheduling, ensuring that departmental policies and procedures are being adhered to and that effective appraisals of job functions are being completed.

• Knowledge of Player Tracking software.

• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

• All benefits comply with labor law.
• Meal, uniform: Provided by Company.
• Health care insurance package
• Monthly: Salary + performance bonus + incentive
• Year End Bonus: 13+++

• Diploma/Degree in Marketing Communications/Marketing/Business Studies with minimum 3 years of relevant working experience

• Effective writing skills for marketing

• Efficiency in using creative tools such as illustrator, photoshop or indesign

• Proactive, able to multi-task, well organized and has attention to details

• Good interpersonal, communication and negotiation skills

• Able to work independent and in a team

• Well versed in digital marketing and trends

Applicants must provide CV/resume with cover letter in English stating clearly the position applied and expected salary. Remuneration will commensurate with qualifications and experience.

- Cover letter

- Certificates