Assistant Marketing Manager

- Develop and implement comprehensive marketing campaigns to promote the resort's services, packages, and special events.

- Collaborate with the marketing team to create engaging content across various platforms, including social media, email, and the resort's website.

*SOCIAL MEDIA MANAGEMENT:

- Manage, maintain and plan the resort's social media accounts as well as other related channels/ platforms to foster engagement and build a strong online community.

- Proficient in running advertising campaigns across platforms

- Monitor social media trends and competitor activities to identify opportunities for strategic marketing efforts.

*CONTENT CREATION:

- Generate creative and compelling content, including copywriting and visual assets, for marketing materials, advertisements, and online platforms.

- Ensure all content aligns with the brand's voice, values, and standards.

- Manage and work closely with Graphic designer for creating design, collateral...

- Update & ensure all promotions, information are placed consistently at all channels (from online to offline)

- Support & Plan to create TVC commercial scripts of project and working with KOLs or models

- Press release writing, newsletters

- Support & In charge of the hotel photo shooting and promotions

- Implement and developing Marketing strategies

- Maintaining the hotels’ media library to include video, film

*COLLABORATION AND COORDINATION:

- Work closely with internal departments, such as Sales, Food & Beverage, Water Park to align marketing efforts with overall business goals.

- Support all internal communication activities

- Collaborate with external vendors, agencies, and influencers (all media contacts, travel blogger, KOLs), community page to execute collaborative marketing initiatives.

- Building a network of digital influencers, journalists, expat groups.

*DATA ANALYSIS:

- Utilize analytics tools to assess the performance of marketing campaigns and provide insights for continuous improvement.

- Knowing statistics and parameters of social channels

- Monitor key performance indicators (KPIs) to measure the effectiveness of marketing strategies.

- Prepare Marketing Monthly Report

*BRAND MANAGEMENT:

- Assist in maintaining brand consistency across all communication channels and marketing materials.

- Contribute to the development and execution of branding strategies to enhance the resort's positioning in the market.

*EVENT PROMOTION:

- Support to promote the promotions of resort events, conferences, and special occasions through targeted marketing efforts.

- Coordinate to ensure seamless integration of marketing activities.

• Attractive salary and benefits, full service charge and salary during probation period

• Good opportunity for learning and development

• 12 annual leaves, 8 days off per month

• Duty meal, uniform provided by Company

• Insurances as per law

• Accident Insurances 24/7

• Dormitory for staff (terms and conditions applied)

• Other benefits will be shared in the interview

- Bachelor's degree in Marketing, Business, or related field.

- Proven experience in marketing roles, preferably within the hospitality or resort industry.

- Strong knowledge of digital marketing, social media platforms, and content creation. Have experience in organizing press conference.

- Excellent communication and interpersonal skills in Vietnamese & English.

- Analytical mindset with the ability to interpret data and draw actionable insights.

- Creativity and innovation in approaching marketing challenges.

- At least 2 years of experience in Assistant Marketing Manager, preferably in the hotel industry.

- Good communication and personal skills, able to work collaboratively across different departments and groups.

- Friendly, outgoing, positive and passionate about the hospitality industry.