Assistant Manager/Manager, Social Media

Overview: Lead and oversee the execution of the social media strategy to ensure alignment with business goals. Manage major campaigns, coordinate cross-functional collaboration, analyze performance to optimize results, and provide guidance to the Social Team.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with overall business objectives.

• Manage day-to-day operations and content scheduling across social media platforms (Facebook, Instagram, etc.).

• Lead planning and execution of large social media campaigns, coordinating with Brand Communications, Digital, and other stakeholders.

• Analyze social media performance metrics (engagement, reach, CTR, conversions) and prepare detailed bi-weekly/monthly reports with actionable insights.

• Oversee the content creation process, ensuring all content is brand-compliant, up-to-date, and tailored to target markets.

• Propose innovative ideas and new social media concepts to drive audience growth and engagement.

• Strengthen customer relationships through Social and Earned Media, monitor competitors’ and hotel outlets’ social presence to enhance performance.

• Support community management by ensuring prompt responses to guest inquiries and feedback across all channels.

• Mentor and guide the Social Content Executive, providing direction and support.

• Assist with website content updates to maintain brand consistency and campaign alignment.

• Perform any other duties assigned by management as needed.

Professional and multicultural working environment

Good and competitive HR benefits (Additional insurance, staff housing, daily shuttle bus Danang - Hoiana, duty meal, …)

Big-scale project in central Vietnam

Career Development Opportunity

• 2–4 years of experience in social media marketing or related roles, preferably with experience in the resort/hotel industry.
• Strong writing and content creation skills in both English and Vietnamese.
• Strong understanding of social media platforms, trends, and analytics.
• Familiarity with Canva, CapCut, Hootsuite, and other social media management tools is preferred.
• Excellent communication, leadership, and project management skills.
• Creative thinker with the ability to propose new ideas and solutions.
• Experience in photo and video shooting for social content is preferred
• Bachelor’s degree in marketing, Hospitality, Tourism, or related fields.