Director of Sales - MICE

• Conduct market research and customer segmentation to develop strategies, business models, and implement business processes, as well as manage Event and MICE operations.
• Organize and build a customer network. Search for, exploit, and expand customer and partner sources to optimize revenue and operational/business profits in the Event and MICE sector.
• Negotiate and sign quotations and business contracts for Event and MICE services.
• Take responsibility for achieving Event and MICE revenue targets.
• Organize, assign, guide, and supervise staff in planning, executing, and evaluating the results of Event and MICE business activities.
• Organize, monitor, and evaluate the effectiveness of each campaign, promotion, and marketing program related to Event and MICE business.
• Compile, analyze, and report business results by program and on a periodic basis.
• Organize and participate in events and exhibitions to promote the BRG Hospitality Group brand and its member hotels.

• Education: Bachelor’s degree or higher in Business Administration, Hospitality Management, Marketing, or English.
• Experience: Minimum of 10 years of experience in the hospitality industry, including at least 3 years in management roles involving event, MICE operations, and business development.
• Knowledge: In-depth understanding of conferences, seminars, events, and the MICE industry.
• Language: Proficient in English for professional communication.
• Skills/Abilities:
• Strong communication and presentation skills
• Excellent interpersonal abilities, relationship-building, sharp thinking, analytical skills, adaptability, and strong negotiation capability
• Strategic planning and business strategy development skills
• Data analysis skills and the ability to anticipate business trends
• Strong team leadership abilities
• Attitude: Professional and passionate about work.

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