Head of Marketing (Real Estate)

SCOPE OF POSITION

• The Head of Marketing will lead the strategic planning, execution, and management of all marketing, branding, and communication efforts for the real estate projects. This includes positioning luxury residential and branded resort properties, driving qualified leads, elevating brand desirability, and aligning the marketing narrative with the refined expectations of HNWIs and elite clientele. This role will be held accountable for the overall effectiveness of marketing campaigns in contributing directly to the project's commercial success.

• The Head of Marketing acts as a key voice in product development, creative direction, and customer engagement strategies—ensuring all touchpoints reflect the sophistication and exclusivity of the brand.

RESPONSIBILITIES AND ACCOUNTABILITIES

1. Propose Brand Strategy & Positioning:

• Develop the brand strategy across real estate projects.

• Craft positioning that differentiates the brand in a highly competitive market.

• Ability to think outside of the box to create added value for the products.

• Oversee the execution of a strong brand experience across all consumer touchpoints, both online and offline.

2. Develop Marketing Strategy:

• Build and lead 360-degree marketing plans including digital, PR, events, partnerships campaigns.

• Manage marketing budgets and allocate resources across campaigns & channels for optimal ROI.

3. Initiate creative idea and content directions:

• Shaping and guiding the creative vision behind all marketing content to ensure it aligns with the brand’s DNA, voice, and target audience.

• Defining key themes that resonate with HNWIs and UHNWIs, such as legacy, privacy, exclusivity, and investment value…

• Maintaining a consistent premium look and feel across all contents, ensuring that the communication is delivered with high quality and distinction.

4. Market Research and Analysis:

• Lead conducting market research to understand trends, customer preferences, and competitive landscape. Continuously monitor market trends, competitor activities, and customer preferences. Use this data to adjust marketing strategies and identify new opportunities.

• Staying ahead of market trends allows the company to adapt quickly, capitalize on new opportunities, and mitigate risks.

5. Team Leadership:

• Set-up, build, lead and mentor a team of marketing professionals, fostering a collaborative and productive work environment.

• A motivated and well-coordinated team can execute marketing campaigns more effectively, leading to better results and higher team morale.

6. Budget Management:

• Develop and oversee the marketing budget, ensuring that resources are allocated efficiently, and campaigns are cost-effective.

• Effective budget management maximizes the return on investment (ROI) for marketing activities and ensures financial sustainability.

7. Strategic Partnerships & Public Relations:

• Cultivate global media relationships, influencers, agents, and brand collaborators in luxury, design, art, and travel sectors.

• Initiate partnerships that elevate brand positioning & create experiential value for targeted clients.

8. Performance Tracking and Reporting to BOD:

• Monitor and report on the performance of Brand, marketing and Communication activities

• Provide data-driven insights to refine strategies and demonstrate the impact of marketing efforts.

a. Bachelor’s degree in marketing, Business Administration, Communication, or related field.

b. MBA or Master’s in Luxury Brand Management, Real Estate, or a related discipline preferred.

2. Experience:

a. Minimum 10–15 years of experience in marketing, including at least 5 years in luxury real estate or hospitality.

b. Proven success in launching and positioning high-end or ultra-luxury branded residential or hospitality projects.

c. Experience working with international luxury brands, hospitality operators, or branded residences is an advantage.

d. Leadership: Experience in leading and managing a team of marketing professionals, ensuring effective collaboration and performance.

e. Project Management: Ability to manage multiple projects simultaneously, often under tight deadlines and with various stakeholders.

3. Skills:

a. Strategic thinker with creative flair and business acumen.

b. Deep understanding of luxury consumer behavior and brand psychology.

c. Excellent leadership, communication, and stakeholder management skills.

d. Global mindset with local cultural sensitivity, especially in dealing with HNWI/UHNWI clients.

e. Fluent in Vietnamese and English, other language such as Cantonese, Mandarin is a plus