Restaurant & Bar Marketing Manager

The Restaurant & Bar Marketing Manager is responsible for leading the strategic marketing and communications efforts for all dining venues, bars, in-room dining and banqueting/weddings within the resort. The role focuses on enhancing visibility, reputation, and revenue performance across outlets through compelling storytelling, digital engagement, and partnership activations.

With a blend of creativity and commercial acumen, this position drives the positioning of the resort as a leading culinary destination—locally, regionally, and internationally—while ensuring each venue embodies the property’s luxury identity and distinctive guest experience.

Key Responsibilities

1. Marketing Strategy & Brand Positioning

- Develop and implement marketing strategies to position restaurants, bars, lounges, and events as top-tier dining and social experiences.

- Align each venue’s brand story with the overall resort identity and InterContinental standards.

- Translate business objectives into creative, measurable marketing actions that strengthen brand equity and drive guest engagement.

2. Campaigns, Activations & Content Creation

- Plan and execute integrated 360° campaigns—including seasonal offers, new menu launches, collaborations, mixology features, and festive activations.

- In conjunction with relevant team members, oversee creative direction and production of photography, videography, and design assets for use across print, digital, and social channels.

- Collaborate with chefs, mixologists, and F&B managers to highlight culinary artistry and signature experiences.

- Manage the concepting and design of all menus; act as proofreader and approver of all content.

- Ensure consistent tone, storytelling, and visual quality across all content touchpoints.

3. Digital Marketing & Social Media

- In conjunction with relevant team members, plan social media content across all dining outlets.

- In conjunction with relevant team members, execute paid digital campaigns (search, social) with focus on measurable KPIs such as reach, engagement, and bookings.

- Ensure restaurant and bar listings (websites, TableCheck, Google, TripAdvisor, OTAs etc.) are accurate and optimised.

- Monitor and advise restaurant teams on responding to guest comments, reviews etc.

- Leverage analytics to monitor digital performance and adjust strategies for improved ROI.

4. Public Relations & Partnerships

- Collaborate with beverage partners and luxury brands for co-branded activations and exclusive events.

- Contribute to press materials, stories, and pitches to highlight the resort’s F&B leadership and culinary innovation

- Support resort PR efforts with hosted media/influencer visits enhance exposure and brand desirability.

5. Commercial Focus & Market Insights

- Work closely with the F&B Director, Revenue team, and DOSM to align marketing initiatives with business goals and outlet performance.

- Identify and develop promotional initiatives to drive business from Danang, either local residents or visitors

- Analyse campaign results, market trends, guest feedback, and competitor activities to inform strategic decisions.

- Support menu engineering, demand-driving initiatives, and pricing strategies to maximise profitability.

6. Guest Experience & On-Property Presence

- Develop story-telling and in conjunction with relevant team members, train front-line staff on delivery and conduct regular evaluations/audits.

- Develop, monitor and evolve F&B-related guest activities (i.e. Beach BBQ program, cooking classes, wine tastings etc.)

- Ensure all on-property F&B touchpoints (menus, signage, digital screens, and printed collaterals) reflect brand consistency and design excellence.

- Partner with operations and design teams to elevate storytelling through ambience, music, and visuals that enrich the dining experience.

7. Team Leadership & Collaboration

- Act as primary liaison between Marketing and R&B department

- Collaborate cross-functionally with S&M and Operations teams to maintain seamless alignment.

- Manage timelines, budgets, and vendor relationships to ensure efficient project delivery.

• Competitive salary & Actractive benefit package
• Mandatory insurances in accordance with Vietnamese Law
• Accidental insurance (24/7)
• Provided uniform, duty meal and transportation
• Accommodation provided in staff villa apartments (fully furnished and equipped)
• IHG brand standard training
• Other benefits as per the company/ IHG policies

- Bachelor’s degree in Marketing, Communications, Hospitality, or a related field.

- Minimum 3–5 years’ experience in hospitality, F&B, or luxury lifestyle marketing.

- Proven success in driving restaurant and bar visibility through campaigns and content.

- Strong understanding of digital marketing, PR, and influencer ecosystems.

- Excellent bilingual communication skills (English / Vietnamese required). Ability to write and proofread English is essential.

- Proficiency in Microsoft Office, Canva/Photoshop, and digital tools (Google Analytics, Meta Ads, CMS).

- Aesthetic sensibility, attention to detail, and passion for gastronomy and design.

- Creative, self-driven, and able to manage multiple projects under tight timelines.

Personal Attributes

- Dynamic, collaborative, and proactive mindset with a balance of creativity and analytical thinking.

- Strong interpersonal and relationship-building skills with internal and external stakeholders.

- Deep appreciation for culinary artistry, mixology, and luxury guest experiences.