Marketing & Communications Executive

DUTIES AND RESPONSIBILTIES

JOB DESCRIPTION – ASSISTANT MARCOM MANAGER (or ASSISTANT PR MANAGER)

GENERAL

• Assists with the execution of the hotel’s marketing & communication plan.

• Supports to promote Food & Beverage, Rooms Sales, Banquet Sales…through Press Campaign, digital & social media channels all with the objective of enhancing the hotel’s image.

• Supports to build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness.

• Focuses on promoting Food and Beverage outlets, both to hotel guests and to local gourmets.

• Additional duties as assigned by Manager

SOCIAL MEDIA/ DIGITAL CHANNEL MANAGEMENT

• Creates monthly posting plan and updating content in local digital channels (e.g., hotel website, travel sites).

• Assists with promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.

• Assists with the publication of hotel’s e-newsletter(s).

• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

PUBLIC RELATIONS

• Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.

• Assists with writing of all press releases for property events, promotions, and outlets.

• Supports execution of hotel sponsored events, community/government relations activities, and press promotional activities.

• Assists with photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.

• May serve as a point of contact for regionally approved local photographers for food, amenity, and property imagery.

DIRECT MARKETING & COLLATERALS CREATION

• Assists with coordination and execution of Hotel and F&B printed materials.

• Supports the production of all property, F&B display, and temporary signage in hotel public areas.

• Assists with the execution of F&B direct marketing activities.

CORE WORK ACTIVITIES

• Conducting daily marketing activities that achieve department goals

• Using knowledge of market trends and target customer information to maximize revenue

• Building successful relationships that generate sales & marketing opportunities

• Additional marketing responsibilities

• 2 months of probation with full salary & service charge.
• Team building activities.
• Annual Summer Outing/Health checkup
• Accident insurance 24/24
• Attractive Medical package
• Uniform, Laundry service is provided by Hotel
• Delicious and nutritious meal at Hotel's Staff Cafeteria
• International working environment and friendly teammates.
• Other benefits according to Company's policy.

QUALIFICATIONS AND REQUIREMENTS

• At least 02 year in similar position

• Creative/ Think out of the box/ Enthusiastic

• Fluent English/ Strong communication/ Writing skills

• Bachelor’s degree in Mass Communications/ Marketing/ Public Relations or related field.

• Knowledge of advertising, public relations, sales promotions.

• Willingness to work evenings and weekends; willingness to travel.