Director of Events & Strategic Partnerships

SCOPE OF WORK

The Director of Events & Promotions leads the overall strategy, planning, and execution of destination-wide events, promotional initiatives, and new project launch events across Hoiana.

This role is responsible for conceptualizing signature experiences, driving brand activations, spearheading high-impact project launches, securing strategic partnerships, and ensuring strong commercial returns through disciplined budget management.

As a senior marketing leader, the Director will shape the annual events calendar to reinforce Hoiana’s positioning as a premier lifestyle, entertainment, hospitality, and property destination in the region.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

1. Strategic Planning & Leadership

• Develop and lead the annual Events & Promotions strategy aligned with corporate, marketing, and commercial objectives.
• Build and oversee a comprehensive destination-wide events calendar, including brand activations, seasonal campaigns, entertainment programs, and large-scale signature events.
• Integrate new project launch events (e.g., residential launches, new facilities) into the overall destination strategy.
• Identify emerging trends and market opportunities to strengthen competitive positioning.
• Lead, mentor, and manage the Events & Promotions team to ensure operational excellence.

2. New Project Launch Events

• Lead the strategic planning and execution of all new project launch events across the destination.
• Develop impactful launch concepts that drive media attention, stakeholder engagement, and commercial results.
• Coordinate cross-functionally with Development, Sales, Operations, PR, Digital, and external agencies to ensure seamless execution.
• Ensure each launch event delivers strong brand positioning and measurable ROI.

3. Concept Development & Experience Design

• Conceptualize innovative event themes and promotional mechanics that increase visitation, engagement, and revenue.
• Ensure all events align with brand standards and deliver a premium guest experience.
• Drive integrated campaigns in collaboration with Brandcoms, Digital, PR, Business Development, F&B, Gaming, Hotel teams.

4. Partnership Development & Stakeholder Management

• Lead strategic outreach to brands, sponsors, entertainment partners, agencies, and commercial collaborators.
• Negotiate partnership agreements and sponsorship packages to enhance event scale and profitability.
• Maintain strong relationships with key stakeholders, investors, media, and industry partners.

5. Budget Ownership & Performance Management

• Develop and manage the annual Events & Promotions budget, including project launch allocations.
• Optimize resource allocation to maximize ROI and cost efficiency.
• Establish KPIs and performance metrics including footfall growth, revenue uplift, brand exposure, partnership value, and media impact.
• Present strategic updates and performance reports to the VP Marketing and senior leadership.

6. Governance & Risk Management

• Ensure full compliance with regulatory requirements, licensing, safety standards, and corporate governance.
• Oversee risk assessments and contingency planning for large-scale and high-profile events.

• Professional and multicultural working environment
• Good and competitive HR benefits (Additional insurance, staff housing, daily shuttle bus Danang - Hoiana, duty meal, ...)
• Big-scale project in central Vietnam
• Career Development Opportunity

• Bachelor’s degree in Marketing, Event Management, Hospitality, Business, or related field; Master’s degree preferred.
• Minimum 8–12 years of progressive experience in events, promotions, brand activation, or destination marketing.
• Proven experience leading high-profile launch events and managing significant budgets.
• Strong commercial acumen with demonstrated ability to drive measurable ROI.
• Experience in integrated resorts, hospitality, entertainment destinations, or property development launches is highly preferred.

• Strategic and visionary thinker with strong conceptual creativity.
• Strong executive presence and stakeholder management skills.
• Excellent negotiation and partnership development capabilities.
• Financially disciplined with strong analytical skills.
• Ability to operate in a fast-paced, multi-project environment.