[NOVOTEL CAM RANH RESORT] Digital Marketing Executive - Chuyên viên Truyền thông Kỹ thuật số

Social Media & Content Management (Hospitality Focus)

• Manage, update, and grow the hotel's social media platforms (Facebook, Instagram, TikTok, LinkedIn) to showcase rooms, dining, and spa services.
• Plan, create, and shoot high-quality visual content (photos, reels, short videos) highlighting guest experiences, culinary creations, and hotel events.
• Engage with online communities, respond to guest inquiries promptly, and monitor brand reputation on social media.

• Collaborate with the Revenue team to update promotions, packages, and seasonal offers on the hotel website and Direct Booking channels.
• Optimize website content and landing pages for staycation, dining, and wedding packages to improve SEO rankings and direct bookings.
• Ensure visual assets (photos, videos, virtual tours) and hotel descriptions on the website are always up-to-date and consistent with brand guidelines.

• Set up and optimize paid ad campaigns (Google Ads, Facebook Ads, TripAdvisor Ads) to drive traffic for room bookings, F&B promotions, and festive events.
• Monitor ad spending, track daily performance, and adjust targeting to reach both domestic travelers and international guests.
• Run targeted ads for specific segments, such as MICE (meetings/events), weddings, and corporate clients.

• Design and execute monthly email marketing campaigns to the hotel’s guest database, promoting loyalty programs (such as ALL - Accor Live Limitless), seasonal menus, and holiday packages.
• Segment the guest database to send personalized offers based on past stays, local vs. international guests, or corporate bookers.

• Track website traffic, online conversions, and user behavior using Google Analytics and hotel booking engine data.
• Monitor guest reviews and feedback on travel platforms (TripAdvisor, Google My Business, OTA channels) and coordinate with the Guest Experience team to maintain high ratings.
• Prepare weekly and monthly marketing reports analyzing Digital ROI, online brand visibility, and competitor digital activities.

• 100% salary during probation & pre-opening service charge: Hưởng 100% lương trong thời gian thử việc & Phí phục vụ trong giai đoạn tiền khai trương.
• Daily Shuttle Bus: Hỗ trợ xe đưa đón hàng ngày từ thành phố đến nơi làm việc.
• One duty meal per shift: Cung cấp 01 bữa ăn trong mỗi ca làm việc.
• Professional training programs from Accor Academies: Các chương trình đào tạo chuyên sâu từ Học viện Tập đoàn Accor.
• International & professional working environment: Môi trường làm việc quốc tế và chuyên nghiệp.
• Accor Bienvenue - Worldwide room rate benefits: Chế độ ưu đãi giá phòng và dịch vụ tại các khách sạn thuộc tập đoàn Accor trên toàn thế giới.
• Employee Engagement Activities: Các hoạt động gắn kết nhân viên: Sinh nhật, Tiệc cuối năm, các Câu lạc bộ thể thao (Bóng đá, Bóng chuyền...)...
• 13th-month salary & Performance bonus: Thưởng lương tháng 13 & Thưởng theo hiệu quả kết quả kinh doanh.

2. Work Experience

• Minimum 1–2 years of experience in Digital Marketing, preferably within the hospitality industry (hotels, resorts, or premium F&B brands).
• Proven track record in managing social media channels and running basic paid advertising campaigns (Facebook Ads, Google Ads).

• Strong creative mindset with an eye for hospitality design aesthetics, photography, and short-form video production (Reels, TikTok).
• Solid understanding of social media algorithms, SEO tools, website content management systems (CMS), and Google Analytics.
• Excellent communication and storytelling skills to engage with online communities and hospitality guests.
• Proficiency in digital marketing tools and basic design/video editing software (Canva, CapCut, Adobe Suite is a plus).
• Ability to multi-task, handle high-pressure situations, and adapt quickly to fast-changing digital trends.
• Analytical mindset with the ability to track digital metrics and turn data into actionable marketing ideas.
• High degree of professionalism, teamwork, and collaboration with other departments (Sales, F&B, Revenue, Spa).

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