Restaurants & Bars Marketing Specialist

Commercial Marketing

• Develop and implement marketing plans that support the commercial objectives of the resort's

restaurants, bars, lounges, weddings and culinary experiences.

• Partner with outlet managers to identify business priorities, revenue opportunities and promotional

initiatives.

• Recommend marketing strategies that increase covers, average spend and guest awareness.

Promotions & Activations

• Plan and coordinate marketing support for seasonal promotions, chef collaborations, beverage

programmes, weddings, festive events and special activations.

• Identify partnership opportunities with brands, suppliers and local businesses that strengthen outlet

visibility.

• Support the planning and execution of promotional events and experiences.

• Develop, evaluate and monitor culinary-related guest activities, such as cooking classes, coffee tastings

and cocktail making classes.

• Manage the Daycation, monitor performance and evolve as needed.

Outlet Positioning

• Maintain the positioning and identity of each restaurant, bar and dining concept.

• Work with outlet managers to develop unique selling points and strengthen differentiation.

• Review guest-facing promotional materials for accuracy and commercial effectiveness, including menus,

posters and flyers.

• Ensure marketing initiatives remain aligned with the resort's luxury positioning.

Commercial Performance

• Monitor the effectiveness of marketing initiatives and recommend improvements based on

commercial performance. This includes dining activations, Daycation and guest activities.

• Assist the Marketing Manager in preparing reports, market analysis and business reviews.

• Track competitor activity and emerging dining trends to support future planning.

Collaboration

• Maintain strong relationships with Food & Beverage leaders to ensure marketing activities support

operational and commercial objectives.

• Work closely with the Marketing Manager to align outlet marketing with broader resort campaigns

and commercial priorities.

• Partner with the Content & Communications Manager to ensure marketing initiatives are supported

by strong editorial content.

• Collaborate with the Restaurants & Bars Social Media Specialist to align promotional activity with

social media planning and content production.

• Develop creative briefs for the Design Manager and Multimedia Producer to support marketing

initiatives.

• Support the Associate Director of Public Relations by identifying promotional events, chef

collaborations and dining experiences suitable for media and influencer engagement.

• Competitive salary and good benefits
• Shared accommodation for Non-Danang residents
• Provided uniform, duty and transportation
• Accident insurance coverage
• Exclusive Internal benefit:
• 50% discount on F&B (Citron, Long Bar & Barefoot)

1. 20% discount on In Room Dining
2. 20% discount on Spa and Nail Studio
3. 20% discount on Retail

• Bachelor's degree in Marketing, Hospitality, Communications or a related discipline.

• Minimum three years' experience in hospitality, restaurant, lifestyle or destination marketing.

• Strong commercial awareness with an understanding of consumer behaviour and hospitality

marketing.

• Experience planning promotions, partnerships and marketing initiatives.

• Excellent project coordination and stakeholder management skills.

• Strong analytical skills with the ability to evaluate marketing performance.

• Professional written and spoken English; Vietnamese preferred.

• Passion for hospitality, food & beverage and creating commercially successful guest experiences.