MKT - Senior Digital Executive (Based in Phu Quoc)

• Develop and execute the monthly social media content calendar.
• Create engaging content for Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant platforms.
• Produce and coordinate photography, videography, Reels, and short-form videos.
• Write compelling captions and marketing copy aligned with the brand voice.
• Monitor social media trends and recommend innovative content ideas.
• Manage the resort's digital asset library.
• Ensure consistency with WorldHotels brand guidelines across all digital touchpoints.

2. 40% Digital Marketing & Performance

• Execute digital marketing Ads campaigns across Meta, Google, TikTok, and other digital platforms.
• Coordinate with digital agencies on SEO, SEM, display advertising, and performance marketing.
• Maintain website performance, monitor website traffic, social media performance, and campaign ROI using GA4, Meta Business Suite, and other analytics tools.
• Manage EDM campaigns and customer database communications.
• Prepare weekly and monthly digital performance reports with actionable insights.
• Monitor all OTA content optimization and ensure content consistency across all online distribution channels.
• Assist in planning and executing digital campaigns that drive direct bookings and revenue.

3. 20% On-site Communication & Media Coordination: Support media activities and ensure smooth execution of on-property content production and brand collaborations.

• Coordinate influencer, KOL, media, and photographer visits
• Arrange shooting schedules with operational departments
• Prepare shooting itineraries and briefing materials
• Escort media and content creators during resort experiences

• Working 5 days per week.
• Full salary and service charge provided during the probation period.
• Competitive salary, with staff accommodation or transportation allowance provided.
• Full benefits including insurance, annual leave, and holiday bonuses.
• Relocation support and annual home visit benefits.
• Annual Leave: 12 days of annual leave, with 1 additional day added each year.
• Employee Birthday: one paid day off and birthday gift.

• Working experience:

- 2–3 years of experience in digital content creation or social media marketing.

- Hospitality, travel, or luxury lifestyle experience is an advantage.

• Professional knowledge and skills: Strong portfolio showcasing photography, videography, and social media content.

• Attitude and behaviours:

- Good communication and interpersonal skills.

- Good team player.

• Language proficiency: Excellent command of written and spoken English to meet business needs.

• Other skills:

- Meta Business Suite

- Google Analytics 4 (GA4)

- Google Ads

- SEO & SEM fundamentals

- CMS / Website Management

- Adobe Photoshop & Lightroom

- Adobe Premiere Pro / CapCut

- Canva

- Microsoft Office (Excel, PowerPoint, Word)

- Basic knowledge of CRM and email marketing platforms

- Familiarity with AI tools (ChatGPT, Adobe Firefly, Runway, etc.) is an advantage

• Apply now: careers[a còng]worl********************
• Hotline: 0383******
• Address: 152 Tran Hung Dao Street, Cua Lap Duong To Hamlet, Phu Quoc Special Zone, An Giang Province, Vietnam