Cluster Director of Marketing

• Lead and oversee the overall Marketing strategy across the cluster, aligned with business objectives and IHG brand standards.

• Develop and execute annual marketing plans to strengthen brand awareness, market positioning and business performance.

• Lead integrated digital marketing, social media, content, PR, communications and promotional campaigns across relevant channels.

• Develop compelling campaigns and brand initiatives to drive awareness, engagement, traffic and revenue.

• Manage the hotels’ online presence, digital channels, social media platforms and content strategy.

• Build and maintain strong relationships with media, influencers, tourism organizations, travel partners and other strategic stakeholders.

• Monitor market trends, customer insights, competitor activities and campaign performance to identify new opportunities.

• Work closely with Sales and Revenue Management to develop integrated commercial campaigns and support revenue generation.

• Ensure all marketing communications and activities are consistent with IHG and Holiday Inn brand standards.

• Lead, coach and develop the Marketing team, ensuring effective planning, execution and performance.

• Manage the Marketing budget and monitor campaign effectiveness, ROI and overall marketing performance.

• Prepare regular marketing reports, performance analysis and recommendations for the Cluster General Manager and leadership team.

• Play a key role in pre-opening activities, including brand positioning, launch strategy, content development, media engagement and building market awareness for the resort.

• Hưởng 100% lương và Service Charge trong giai đoạn tiền khai trương | Receive 100% salary and Service Charge during the pre-opening period.

• Làm việc trong môi trường chuyên nghiệp, thân thiện và năng động | Work in a professional, friendly, and dynamic environment.

• Được đào tạo theo tiêu chuẩn quốc tế của IHG Hotels & Resorts và có nhiều cơ hội phát triển nghề nghiệp | Receive training in accordance with IHG Hotels & Resorts' international standards, with excellent career development opportunities.

• Có xe đưa đón hằng ngày từ trung tâm thành phố Đà Nẵng đến khu nghỉ dưỡng | Daily shuttle bus provided between Da Nang City Centre and the resort.

• Hỗ trợ chỗ ở cho nhân viên ở xa | Accommodation is provided for employees who live far from the resort.

• Previous experience as Director of Marketing / Cluster Director of Marketing is preferred.

• Strong experience in digital marketing, social media, PR, content and integrated marketing campaigns.

• Strong understanding of hospitality marketing and international source markets.

• Excellent communication, creative, strategic and project management skills.

• Strong commercial awareness and ability to translate marketing activities into business results.

• Excellent command of English.

• Strong knowledge of Da Nang / Central Vietnam tourism market is an advantage.

• Pre-opening / cluster experience is highly preferred.

Application form or updated CV.

Copy of Citizen Identity Card (ID).

Copies of relevant certificates or qualifications (if any).

Additional documents will be required upon successful employment.