Digital Marketing Manager

The role will manage the full campaign lifecycle, from planning and setup to monitoring, optimisation and reporting, across key source markets. The position will also work closely with the Social Media, E-commerce, Revenue and Business Unit teams to strengthen brand awareness, increase qualified website traffic and convert demand into direct revenue.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

Performance Marketing

• Develop and execute performance marketing strategies aligned with Hoiana’s commercial and brand objectives.

• Plan, set up and manage campaigns across Google Ads, Meta, TikTok and other relevant advertising platforms.

• Manage paid search, display, video, retargeting, metasearch and programmatic campaigns where applicable.

• Develop campaign structures, targeting strategies, audience segmentation and media plans for key source markets.

• Monitor campaign performance daily and optimise budgets, bidding, audiences, placements and creative assets.

• Conduct A/B testing across campaign messages, visuals, audiences and landing pages.

• Ensure accurate campaign tracking through pixels, tags, conversion events and UTM parameters.

• Manage digital advertising budgets efficiently and maximise return on investment.

Direct-Booking Growth

• Develop digital initiatives to increase direct bookings and revenue through Hoiana’s official website.

• Drive qualified website traffic from key markets, including Vietnam, Korea, Greater China and Southeast Asia.

• Work closely with E-commerce, Revenue and hotel teams to develop relevant offers, packages and booking campaigns.

• Identify opportunities to reduce reliance on third-party channels and improve the direct-channel contribution.

• Manage acquisition and remarketing strategies across different stages of the customer journey.

• Recommend improvements to booking journeys, landing pages, promotional content and calls to action.

• Support strategies to increase website conversion rate, booking value and return visits.

Digital Brand Campaigns

• Work closely with the Social Media Manager to develop paid campaigns that increase brand awareness, reach and engagement.

• Translate social media content and brand campaigns into effective digital advertising formats.

• Develop audience strategies for brand awareness, consideration, engagement and conversion.

• Ensure alignment between organic content, paid media and Hoiana’s overall brand positioning.

• Amplify key destination stories, events, experiences and business-unit campaigns through digital advertising.

• Support digital campaigns for Hoiana’s hotels, golf, dining, entertainment, wellness, events and new developments.

Website and Conversion Optimisation

• Monitor website traffic, customer behaviour and booking performance.

• Work with relevant teams and agencies to improve website content, user experience and conversion.

• Identify high-performing and underperforming pages using web analytics and customer journey data.

• Recommend and implement landing pages for key campaigns and source markets.

• Support SEO improvements to increase Hoiana’s visibility in organic search results.

• Ensure campaign landing pages are accurate, mobile-friendly, visually consistent and conversion-focused.

Data, Analytics and Reporting

• Track performance through GA4, advertising platforms, booking-engine data and other analytics tools.

• Prepare regular reports covering traffic, bookings, revenue, conversion and media efficiency.

• Analyse performance by market, channel, audience, campaign and customer journey stage.

• Translate data into practical recommendations and optimisation actions.

• Develop dashboards that provide clear visibility of digital marketing performance.

• Monitor market trends, competitors, customer behaviour and emerging digital opportunities.

• Ensure data accuracy across advertising, website analytics and booking systems.

Budget and Agency Management

• Develop and manage annual and campaign-level digital media budgets.

• Allocate budgets based on business priorities, market opportunities and campaign performance.

• Manage digital agencies, media partners and technology vendors.

• Set clear briefs, deliverables, timelines and performance expectations.

• Review agency performance and ensure transparency in media spending and reporting.

• Coordinate with internal stakeholders to ensure campaigns are delivered accurately and on time.

• Statutory insurance coverage plus the company's additional health insurance program.
• Staff shuttle bus service for employees living far from the property.
• Accommodation at Hoiana Staff Village.
• 12 complimentary nights at Rosewood properties across domestic and international destinations.
• Excellent learning and career development opportunities in a world-class hospitality environment.

• Bachelor’s degree in Digital Marketing, Marketing, E-commerce, Business or a related field.
• Minimum 3-5 years of experience in digital marketing, performance marketing or e-commerce.
• Previous experience in hospitality, travel, luxury, lifestyle or destination marketing is preferred.
• Strong hands-on experience with Google Ads, Meta Ads Manager and GA4.
• Experience managing paid search, display, video, retargeting and conversion campaigns.
• Good understanding of SEO, website analytics, customer journeys and conversion optimisation.
• Experience using Google Tag Manager and digital campaign tracking tools is preferred.
• Strong commercial understanding, with the ability to connect media performance to bookings and revenue.
• Experience managing agencies, media budgets and multiple campaigns across different markets.
• Strong analytical, reporting and presentation skills.
• Good command of written and spoken English.
• Collaborative and able to work effectively with Social Media, E-commerce, Revenue, Sales and hotel teams.
• Curious about new digital tools, AI applications, marketing technologies and emerging customer behaviours.