Director of Sales & Marketing / Giám Đốc Kinh Doanh & Tiếp Thị (DOSM)

1. Commercial strategy and revenue

- Develop and implement the annual Sales & Marketing strategy and commercial action plan in alignment with the property's business objectives and revenue targets.

- Lead sales efforts across long-stay, short-stay, corporate, diplomatic, relocation, project, leisure and other relevant market segments.

- Identify market opportunities, emerging demand sources and new business channels to grow occupancy, revenue and market share.

- Establish clear sales priorities, account strategies, targets and measurable KPIs for the department.

- Work closely with Management, Reservations, Front Office, Finance and Operations to optimize apartment inventory, pricing, length of stay and overall revenue performance.

- Provide regular commercial analysis and recommendations based on market conditions, competitor activity, account production and forward demand.

2. Corporate & Long-Stay Sales

- Lead the acquisition and retention of long-stay corporate residents.

- Develop and maintain strong relationships with multinational corporations, Vietnamese companies, embassies and consulates, NGOs, relocation companies, executive search firms, international schools, chambers of commerce and other potential sources of long-stay residents.

- Personally manage strategically important accounts and develop relationships with senior decision-makers.

- Proactively identify companies establishing, expanding or undertaking projects in Ho Chi Minh City that may generate accommodation requirements.

- Develop tailored accommodation proposals and negotiate corporate agreements, long-term leases and commercial terms within approved parameters.

- Maintain regular contact with existing residents' companies to identify lease extensions, additional accommodation requirements and opportunities for referrals.

3. Account Management & Business Development

- Establish and maintain a comprehensive centralized database of corporate accounts, contacts, account history, production, agreements, opportunities and sales activity.

- Maintain an active sales pipeline covering existing account development and new business prospects.

- Identify dormant and lost accounts and develop strategies to reactivate commercially valuable relationships.

- Conduct regular sales calls, client visits, property inspections, presentations, networking activities and relationship-building events.

- Represent Norfolk Mansion at appropriate business associations, chambers of commerce, trade events and networking opportunities.

4. Short-Stay & Distribution

- Develop strategies to grow profitable short-stay business while balancing apartment availability against long-stay opportunities.

- Work with Reservations and Management on pricing, promotions, packages and inventory strategy.

- Monitor production and profitability of direct bookings, corporate short stays, travel agents, online travel agencies and other distribution channels.

- Identify opportunities to increase direct bookings and reduce unnecessary distribution costs.

- Ensure property positioning, rates and offers remain commercially competitive within the Ho Chi Minh City market.

5. Marketing & Brand Positioning

- Develop and oversee the property's annual marketing plan.

- Strengthen Norfolk Mansion's positioning as a leading premium serviced residence for executives, expatriates, families and extended-stay guests in Ho Chi Minh City.

- Oversee digital marketing, social media, website content, photography, collateral, advertising and promotional activities.

- Develop targeted campaigns for corporate leasing, long-stay residents, seasonal short-stay demand and other identified opportunities.

- Maintain accurate and compelling property information across online and offline sales channels.

6. Restaurant Sales & Marketing – Shang Palace and Terrazzo

- Develop and execute sales and marketing initiatives to support revenue growth, market positioning and customer acquisition for Shang Palace and Terrazzo.

- Work closely with the restaurant teams to develop commercially relevant promotions, dining packages, seasonal campaigns, events and partnerships.

- Build awareness and demand among Norfolk Mansion residents, corporate accounts, external diners, business communities and relevant local customer segments.

- Oversee restaurant marketing communications, including digital channels, social media, database marketing, promotional collateral and public relations activities where appropriate.

- Monitor restaurant market trends, competitor activity, campaign performance and customer response, and recommend initiatives to improve revenue and brand visibility.

7. Sales Planning, Reporting & Analysis

- Prepare professional monthly Sales & Marketing reports providing clear analysis.

- Maintain accurate forecasts of prospective long-stay arrivals, departures, renewals and significant sales opportunities.

- Provide Management with actionable commercial recommendations supported by data and market intelligence.

- Maintain strong knowledge of the Ho Chi Minh City serviced apartment, hotel and residential leasing markets.

- Regularly monitor competitor properties, pricing, product offerings, new openings and market trends.

- Translate market intelligence into practical sales strategies and business opportunities.

8. Team Leadership & Development

Performance Culture:

- Lead, coach and develop the Sales & Marketing team, establishing clear responsibilities, standards and performance expectations.

- Set individual objectives and KPIs and conduct regular performance and development discussions with team members.

- Prepare individual development plans and identify training needs for each member of the department.

- Build a culture of accountability, proactive business development, collaboration and professional follow-through.

People Culture:

- Recruitment & Talent Planning: Partner closely with the Human Resources department to forecast manpower needs, establish proactive recruitment plans, and actively participate in selecting top-tier talent for the Sales & Marketing department.

- Retention & Turnover Management: Take direct ownership of department turnover rates and employee retention strategies. Design engagement initiatives, clear career pathways, and mentorship routines to minimize regrettable attrition.

- Culture & Teamwork: Drive an open, transparent, and highly collaborative working environment within the team.

9. Systems & Sales Administration

- Establish disciplined procedures for documenting sales activity, account information, contracts, client communications and commercial commitments.

- Maintain an organized central repository for sales contracts, account information, presentations, proposals, market intelligence and sales reports.

- Develop appropriate Sales & Marketing SOPs and ensure consistent implementation across the department.

• 24/7 accident insurance coverage for peace of mind while working.

• Special Company Benefits:

• Mid-shift meal allowance.

• Free parking.

• Provision of professional uniforms and footwear.

• 13th-month salary and other performance-based bonuses in accordance with company policy.

• Service charge entitlement as per regulations.

• Periodic health check-ups.

• Gifts or vouchers for special occasions such as Lunar New Year, Mid-Autumn Festival, birthdays, and other holidays.

- Minimum 7-10 years of progressive experience in hospitality, serviced residences, corporate housing, real estate leasing or a related commercial field, including significant sales leadership experience.

- Previous experience as a Director of Sales, Director of Sales & Marketing or equivalent commercial leadership position preferred.

Skills & Competencies:

- Professional fluency in English and Vietnamese, written and spoken

- Strong experience in corporate account management and business development is essential.

- Experience within the Ho Chi Minh City market and an established corporate network are highly desirable.

- Strong commercial and business-development orientation.

- Excellent corporate sales and negotiation skills.

- Ability to develop relationships with senior corporate decision-makers.

- Strong understanding of account management and sales pipeline management.