Cluster Director of Digital Marketing

• Develop and implement the overall digital marketing strategy for the hotel cluster in alignment with business objectives and IHG brand standards.

• Lead digital marketing campaigns to drive brand awareness, website traffic, direct bookings, revenue and customer engagement.

• Develop and manage digital acquisition strategies across paid search, social media, display, metasearch and other relevant digital channels.

• Oversee the performance of hotel websites, landing pages, booking platforms and other owned digital channels to optimize conversion.

• Develop and execute social media strategies and ensure consistent brand positioning across all platforms.

• Lead content strategy, including photography, video, copywriting, digital assets and other content required to support commercial campaigns.

• Manage and optimize digital marketing budgets, ensuring effective ROI and cost efficiency across campaigns.

• Monitor and analyze key digital performance indicators, including website traffic, conversion rates, direct booking contribution, ROAS, engagement and acquisition costs.

• Use data and market insights to identify opportunities and continuously optimize digital campaigns and channel performance.

• Work closely with Revenue Management, Sales, Reservations and Marketing teams to align digital activities with pricing, promotions, packages and commercial priorities.

• Collaborate with external agencies, digital partners, influencers and other relevant stakeholders to deliver digital marketing initiatives.

• Monitor competitors and market trends to identify new digital opportunities and emerging consumer behaviors.

• Ensure all digital communications and content comply with IHG brand guidelines and hotel brand standards.

• Oversee online reputation and digital guest engagement, working with relevant departments to address guest feedback and improve online sentiment.

• Support the development and execution of pre-opening digital marketing campaigns to build awareness and demand ahead of hotel opening.

• Prepare regular digital marketing performance reports and provide strategic recommendations to the Cluster Director of Commercial / General Manager.

• Lead, coach and develop the digital marketing team to achieve departmental and commercial objectives.

• Perform other duties and responsibilities as assigned by the Cluster Director of Commercial / General Manager.

• Hưởng 100% lương và Service Charge trong giai đoạn tiền khai trương | Receive 100% salary and Service Charge during the pre-opening period.

• Làm việc trong môi trường chuyên nghiệp, thân thiện và năng động | Work in a professional, friendly, and dynamic environment.

• Được đào tạo theo tiêu chuẩn quốc tế của IHG Hotels & Resorts và có nhiều cơ hội phát triển nghề nghiệp | Receive training in accordance with IHG Hotels & Resorts' international standards, with excellent career development opportunities.

• Có xe đưa đón hằng ngày từ trung tâm thành phố Đà Nẵng đến khu nghỉ dưỡng | Daily shuttle bus provided between Da Nang City Centre and the resort.

• Hỗ trợ chỗ ở cho nhân viên ở xa | Accommodation is provided for employees who live far from the resort.

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration or a related field.

• Minimum 7–10 years of relevant marketing experience, with significant experience in digital marketing and preferably within the hospitality industry.

• Proven experience developing and implementing digital marketing strategies for hotels, resorts or multi-property environments.

• Strong knowledge of performance marketing, SEO/SEM, social media, content marketing, CRM, analytics and online distribution channels.

• Demonstrated experience in managing digital marketing budgets and delivering measurable commercial results.

• Strong understanding of hotel direct booking channels and digital customer journeys.

• Excellent analytical, strategic thinking and problem-solving skills.

• Strong leadership, communication and stakeholder management skills.

• Commercially driven with a strong understanding of revenue generation and customer acquisition.

• Experience working with international hotel brands is highly preferred.

• Good command of English and Vietnamese.

• Strong proficiency in digital marketing tools, Google Analytics/GA4, Google Ads, Meta Business Suite and other relevant platforms.

Copy of Citizen Identity Card (ID).

Copies of relevant certificates or qualifications (if any).

Additional documents will be required upon successful employment.