SALES DIRECTOR - HOI AN MARKET

Department: Commercial / Sales

Location: Hoi An / Da Nang

Reports to: Chief Commercial Officer (CCO) / Chief Executive Officer (CEO)

Key Responsibilities

Strategic Leadership & Revenue Growth:

• Define, steer, and execute the comprehensive short- and long-term B2B sales strategy for the Hoi An market to maximize occupancy rates and RevPAR.
• Structure tailored, high-margin commercial packages (Bleisure, Corporate Retreats, MICE, Workcation, Extended Stay) tailored to Hoi An's hybrid leisure-business ecosystem.
• Own the B2B top-line revenue targets and commercial P&L accountability for properties across the target market.

• Originate, cultivate, and convert high-value relationships with multinational corporations (MNCs), tech enterprises, high-growth startups, and international institutions.
• Forge strategic distribution alliances with tier-one DMCs (Destination Management Companies), luxury travel agencies, event agencies, and regional expat/digital nomad hubs.
• Personally spearhead high-stakes negotiations and close high-volume Master Service Agreements (MSAs).

Market Intelligence & Product Positioning:

• Monitor macroeconomic hospitality shifts, inbound travel corridors, competitor inventory, and dynamic pricing across Hoi An and Da Nang.
• Collaborate with Marketing and Brand teams to cement the brand’s differentiated positioning against legacy resort and traditional hotel models.

Cross-functional Alignment & Operations:

• Partner with Property Operations, Revenue Management, and Guest Experience teams to ensure seamless service delivery and high contract renewal rates.
• Institutionalize a scalable Lead-to-Contract pipeline and maintain disciplined data governance across the corporate CRM system.

Team Leadership & Talent Development:

• Build, mentor, and lead a high-performing regional sales team; establish transparent KPIs, clear SLAs, and an aggressive sales execution culture.

•  13th-month salary
•  Annual leave: 12-20 days
• Competitive salary and bonus packages based on work results
• Opportunity to build a capable and inspired workforce for new hospitality
• Participating in social insurance, health insurance, and unemployment insurance according to state regulations
• Evaluation based purely on capacity and rapid growth opportunities

• 8–10+ years of progressive commercial experience in B2B Sales and Business Development, with at least 3–4 years in a senior leadership role (Sales Director, Head of Sales, or Associate Director) within Hospitality, Travel Tech, SaaS, or Premium Corporate Services.
• Proven history of scaling commercial revenue pipelines and negotiating complex, multi-property corporate contracts.
• Robust, active enterprise network across Hoi An and Da Nang, including DMCs, corporate travel managers, event organizers, and foreign business chambers (EuroCham, AmCham, etc.).

Commercial & Analytical Acumen:

• Advanced understanding of hospitality revenue mechanics (RevPAR, ADR, occupancy optimization) and deal structuring.
• Data-driven decision-maker skilled in pipeline forecasting, performance reporting, and CRM optimization.

Leadership & Startup Agility:

• Demonstrated track record of hiring, coaching, and scaling agile sales teams in high-growth environments.
• Strong entrepreneurial mindset, high emotional intelligence, and resilience in adapting to fast-paced business models.

Communication & Negotiation:

• Executive-level communication, presentation, and high-stakes negotiation skills in both English and Vietnamese.

• CV