Cluster Digital Marketing Manager

1. Digital Marketing Strategy & Planning

• Develop and implement cluster-wide digital marketing strategies aligned with hotel positioning, brand standards and commercial objectives.

• Build and manage annual/ monthly digital marketing plans across all cluster properties and brands.

• Identify digital trends, platforms and opportunities relevant to target audiences, particularly Gen Z, millennials and leisure travellers.

• Ensure consistent brand presence and messaging across all digital touchpoints.

Social Media & Content

• Lead social media strategy and content planning for the cluster's hotels and brands.

• Develop monthly content calendars and oversee content production across key platforms such as Facebook, Instagram, TikTok and other relevant channels.

• Work closely with Graphic Designers, photographers, videographers, KOLs and agencies to deliver engaging content.

• Monitor social media performance, audience engagement and community sentiment.

2. Performance Marketing

• Plan, execute and optimize paid digital campaigns across Meta, Google, TikTok and other relevant platforms.

• Manage campaign budgets, targeting, creatives, bidding and performance optimization.

• Work with Revenue, Sales and E-commerce teams to support room bookings, F&B revenue, events and other commercial objectives.

• Track ROAS, CPA, CTR, conversion rate and other relevant KPIs.

Website, SEO & Online Presence

• Manage and optimize hotel websites and key digital platforms to ensure accurate, engaging and conversion-focused content.

• Coordinate SEO initiatives including keyword strategy, on-page optimization and content development.

• Monitor website traffic, user behavior and conversion performance using relevant analytics tools.

• Ensure hotel information, offers, visuals and brand assets are up to date across digital channels.

3. Reporting & Analytics

• Monitor and analyze digital performance across the cluster.

• Prepare regular reports covering social media, website, paid media, SEO and campaign performance.

• Translate data and insights into actionable recommendations for improving reach, engagement and conversion.

4. Team & Stakeholder Management

• Coordinate with Marketing, Sales, Revenue, E-commerce, F&B and Operations teams across properties.

• Manage external agencies, freelancers and digital partners when required.

• Support and guide junior digital/marketing team members where applicable.

• Join the pre-opening team of two brand-new hotels
• Pre-opening experience
• Career development & training
• Pre-opening allowance
• Island allowance
• Staff accommodation
• Preopening meal allowance
• Health insurance
• Accor career opportunities
• Working 5 days per week, 2 days off per week
• Other benefit

• Relevant educational background, vocational training, academic degree, or professional
• qualification applicable to the position and commensurate with the position level
• Relevant experience in a similar position and/or within a similar scale of operation, commensurate
• with the position level.
• Good knowledge of relevant SOPs, operational standards, health & safety requirements, and
• workplace regulations.
• Good communication, teamwork, problem-solving, and adaptability skills.
• Strong commitment to service excellence and professional standards.
• Ability to work effectively in a fast-paced hospitality environment.
• Relevant professional certifications and English proficiency are advantages, depending on the
• position.

Address: Hon Thom Quarter, An Thoi, Phu Quoc Special Zone, An Giang Province, Vietnam.

Hãy cùng chúng tôi kiến tạo những trải nghiệm nghỉ dưỡng khác biệt, đưa TRIBE lần đầu tiên có mặt tại Việt Nam - và Ibis Styles đến với một trong những điểm đến nghỉ dưỡng mới đầy tiềm năng tại Phú Quốc.

Địa chỉ: Khu phố Hòn Thơm An Thới, Đặc khu Phú Quốc, Tỉnh An Giang, Việt Nam

Please submit your resume via Email: HC675HR(at sign)accor.***