Senior Marketing Communication Executive

If you’re excited by new challenges, ambitious launches, bold ideas, and the opportunity to grow alongside a fast-moving business, this role might be for you. At Modern Village Lifestyle, there is always something new to take on - a new brand to introduce, a new property to launch, a new market to explore, or a campaign to crack. We’re looking for a Senior Marketing Communication Executive who enjoys thinking and making in equal measure, taking ownership from communication planning and influencer marketing to creative advertising and hero content production.

This role is for someone who wants to build meaningful work, take on bigger challenges, and celebrate new milestones together with the team. You’ll take ownership of key communication projects across brand launches, new property openings, campaigns, and always-on initiatives - from shaping ideas and key messages to working with KOLs/KOCs, producing hero assets, launching campaigns, and evaluating results. We’re looking for someone who is equally comfortable building a communication plan, challenging a creative idea, managing creators, and being on set to make sure the final output looks right.

RESPONSIBILITIES

1. Communication Planning & Campaign Execution

• Develop communication plans for brand campaigns, new launches, seasonal initiatives, and key business priorities.
• Translate business objectives into communication ideas, key messages, content directions, channel roles, and go-to-market plans.
• Lead campaign execution with internal teams and external partners, managing key timelines, budgets, deliverables, and overall quality.
• Review campaign performance and turn results into practical learnings for future initiatives.

2. Influencer & Marketing Advocacy

• Lead KOL/KOC and influencer initiatives across brand launches, new property openings, campaigns, and key business moments.
• Build creator strategies and manage the full process from selection and negotiation to briefing, content delivery, and campaign execution.
• Manage advocacy budgets, partners, timelines, and deliverables while ensuring content stays aligned with brand and campaign objectives.
• Track campaign results and identify learnings to continuously improve influencer effectiveness.

3. Creative Advertising

• Develop ideas and lead the production of photoshoots, campaign videos, TVCs, brand films, and other hero communication assets.
• Shape creative concepts, references, scripts, storyboards, and shot directions together with internal teams and production partners.
• Manage the production process from pre-production and budgeting to shooting and post-production.
• Be actively involved on set and throughout post-production to ensure the final work delivers on the creative idea and brand standards.

4. Hero Communication Assets & Creative Production

• Develop ideas and oversee the production of key communication assets including photoshoots, campaign videos, TVCs, brand films, and other hero content.
• Build creative concepts, moodboards, references, scripts, shot lists, and storyboards together with internal teams, agencies, photographers, directors, and production houses.
• Manage the production process from pre-production and budgeting to shooting and post-production.
• Participate actively in on-set production to ensure the creative idea, brand standards, and required deliverables are executed properly.
• Review and provide feedback throughout post-production until final assets are ready for launch across relevant channels.

5. Research & New Opportunities

• Conduct relevant market, competitor, consumer, and communication research for new markets, new properties, business models, and emerging opportunities.
• Explore trends, benchmarks, and best practices that can inspire communication ideas and business discussions.
• Turn research into clear, practical insights, references, and presentation materials for internal teams.
• Stay curious about what is happening in the market and proactively bring fresh ideas and opportunities to the team.

• 13th-month salary and annual performance bonus under a competitive compensation scheme
• Annual leave: 12 days [+ seniority accrual]
• Discounted stays across MVL’s 50+ hotels and resorts
• Laptop allowance provided
• Social insurance in accordance with Vietnamese law; premium health insurance

• 3 - 5 years of experience in Marketing Communication, Integrated Marketing Communication, Brand Communication, Advertising, or related fields.
• Strong hands-on experience in KOL/KOC and influencer marketing, with a good understanding of creator strategy, negotiation, budget management, execution, and reporting.
• Solid experience in communication planning, digital advertising creative, and campaign execution, with the ability to take a project from idea and messaging through to launch and evaluation.
• Experience in managing creative productions such as photoshoots, video shoots, TVCs, brand films, or campaign assets.
• Strong creative judgement and a good sense of branding, visual quality, content, consumer culture, and emerging trends.
• Strong project management skills, with the ability to handle multiple projects, stakeholders, budgets, and timelines in a fast-moving environment.
• Hungry to learn and hungry to grow - curious, ambitious, and always looking for ways to sharpen your craft, take on bigger challenges, and become better than you were yesterday.
• Comfortable with high-energy teams, fast business momentum, changing priorities, and the pressure that comes with ambitious goals - while staying calm, accountable, and solution-oriented.
• Proactive, resourceful, and willing to take ownership, speak up, challenge ideas constructively, and get your hands dirty when needed.
• Comfortable working with agencies, production houses, creators, media partners, and cross-functional internal teams.
• Good command of English, both written and verbal.
• Experience in hospitality, lifestyle, travel, F&B, retail, or consumer brands is a plus.

• CV