MARKETING EXECUTIVE HEAD OFFICE

• Plan, create, and publish content for brand and property social channels, including Instagram, Facebook, TikTok, Xiaohongshu, and other relevant platforms.
• Coordinate content calendars across properties in line with HQ marketing priorities.
• Shoot and edit photography and video, independently or with freelance creators.
• Write captions, stories, and campaign copy that reflect Wink’s distinctive tone of voice.
• Monitor channel performance and audience engagement, coordinate timely responses, and flag issues.
• Identify relevant content trends and platform developments to improve marketing effectiveness.

Campaigns, Events & Activations

• Execute brand-level and cross-property campaigns, coordinating timelines, deliverables, and stakeholders.
• Support hotel events and activations from concept and planning through execution and reporting.
• Coordinate vendors, talent, production, guest lists, and on-site arrangements.
• Propose ideas that strengthen Wink’s community connections and brand visibility.
• Support Sales and F&B teams with marketing materials and promotional activities.

Influencer, KOL & Media Coordination

• Identify and build relationships with relevant influencers, content creators, and media contacts.
• Coordinate hosted stays, press visits, and familiarization trips with hotel teams.
• Prepare creator briefs, coordinate content reviews, and track deliverables and results.
• Maintain an up-to-date influencer and media database.

Brand Consistency & Reporting

• Ensure marketing content and materials follow Wink Unscripted by Hyatt brand guidelines.
• Prepare monthly reports covering social performance, campaign results, and event outcomes.
• Support campaigns involving World of Hyatt where relevant.
• Manage workload and deadlines proactively, highlighting capacity or priority conflicts to the Director of Branding & Marketing.
• Keep activities within the agreed Wink marketing scope and align additional requests with HQ before execution.

• Contribute to a Vietnamese lifestyle hotel brand within Hyatt’s Unscripted portfolio.
• Work on campaigns and creative projects across multiple hotels.
• Build hands-on experience across content, digital marketing, events, and brand partnerships.
• Join a collaborative team that values personality, fresh ideas, and ownership.
• Salary and benefits will be discussed during the interview.

• Two to three years of experience in marketing, content creation, or a similar role.
• Proven ability to shoot and edit photography and video to a professional standard.
• Strong Vietnamese communication and writing skills, with good working English.
• A solid understanding of social media platforms, content trends, and performance analytics.
• Experience coordinating influencers, media visits, or events.
• Familiarity with Canva, Adobe Creative Suite, or equivalent creative tools.
• A bachelor’s degree in Marketing, Communications, Media, or a related field is preferred.
• Knowledge of Hyatt platforms and World of Hyatt is an advantage.
• You should be creative, commercially minded, and highly organized—equally comfortable behind a camera and a spreadsheet. We value people who communicate clearly, take initiative, follow through, and care about the quality of their work.