Marketing Manager (Trưởng bộ phận Marketing)

The Marketing Manager is a property-based, broadly skilled marketing operator who keeps the Wink Unscripted by Hyatt brand alive and loud at the local level. This is a hands-on, execution-heavy role spanning content creation, social media management, event production, influencer and KOL coordination, and on-the-ground activations.

The role reports to the property General Manager for day-to-day operations, with a direct dotted line to the Director of Branding & Marketing at HQ for strategic direction, brand oversight, and professional development. Marketing priorities, KPIs, and output standards are set by HQ and form the framework within which the Marketing Executive operates. The GM supports the Marketing Executive  in delivering against those priorities — providing the access, resources, and lead time needed to execute to the brand's standard. This structure ensures the Marketing Executive is empowered to do focused, high-quality work that serves the Wink Unscripted by Hyatt brand — and that their time and skills are protected for that purpose

A dynamic, balanced, and professional working environment

Competitive salary package

12 days of annual leave per year

Fun and engaging internal activities

• At least 5 years' experience in hospitality marketing, content creation with 1-2 years' experience at similar role 

• Proven ability to shoot and edit photo and video content to a professional standard

• Fluency in Vietnamese; strong working English – additional languages a plus

• Solid understanding of social media platforms, tools, trends and performance analytics

• Experience managing influencers, hosting media, or coordinating events

• Bachelor's degree in marketing, communications, media or related field preferred

• Familiarity with Canva, Adobe Suite, or equivalent creative tools

• Knowledge of Hyatt platforms and World of Hyatt an advantage but not required

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