NORTHEN MARKETING MANAGER HEAD OFFICE

ABOUT THE ROLE

The Marketing Manager leads marketing activities for assigned Wink properties in Hanoi, working closely with Head Office and hotel teams to build brand awareness, drive demand, and support commercial performance.

This is a hands-on role covering marketing planning, digital campaigns, content, public relations, partnerships, and events, with a strong focus on pre-opening and launch activities for Wink Hanoi Westlake.

KEY RESPONSIBILITIES

Marketing Strategy & Commercial Support

Develop and implement marketing plans aligned with Wink’s brand direction and hotel business objectives.

Translate commercial priorities into campaigns that support room bookings, F&B revenue, and guest engagement.

Work closely with Sales, Revenue Management, and Operations to coordinate offers, promotions, and campaign execution.

Monitor market trends, competitor activities, and customer insights to identify opportunities.

Manage marketing budgets, track spending, and evaluate campaign effectiveness.

Content & Digital Marketing

Oversee social media channels and content calendars, ensuring consistent messaging and Wink’s distinctive tone of voice.

Lead the creation of photography, videos, copy, and marketing materials with internal teams and external partners.

Coordinate digital advertising, website updates, and online promotional activities with HQ and agencies.

Monitor campaign performance, audience engagement, and conversion results to improve outcomes.

Ensure hotel information and brand assets remain accurate and consistent across relevant platforms.

Public Relations, Partnerships & Events

Build relationships with media, influencers, KOLs, and local brand partners.

Manage creator collaborations, hosted stays, press visits, and media activities.

Plan and execute events and activations that strengthen Wink’s visibility and community connections.

Develop partnerships with local businesses and lifestyle communities to reach relevant audiences.

Coordinate vendors and agencies, ensuring quality delivery within agreed timelines and budgets.

Pre-Opening & Brand Launch

Develop and execute the marketing roadmap for Wink Hanoi Westlake’s opening.

Coordinate launch content, photography, collateral, media outreach, and promotional campaigns.

Build awareness and engagement before opening through targeted communications and partnerships.

Work with hotel and HQ teams to ensure marketing readiness and consistent positioning across all launch touchpoints

Brand Management & Team Collaboration

Maintain Wink Unscripted by Hyatt brand standards across all marketing activities

Work closely with HQ Branding & Marketing on campaign approvals, priorities, and reporting.

Guide property marketing colleagues and creative partners to deliver clear, consistent, and timely work.

Prepare monthly reports covering campaign results, digital performance, PR exposure, and budget utilization.

Coordinate responses to public feedback and escalate sensitive matters promptly.

Help shape Wink’s brand presence in Hanoi and contribute to a new hotel opening.

Lead creative campaigns, local partnerships, and community experiences.

Collaborate with Head Office and hotel teams across the Wink portfolio.

Join a working environment that values individuality, initiative, and ownership.

Salary and benefits will be discussed during the interview.

At least 5 years of experience in marketing, including two years in a managerial or team leadership role.

Experience in hospitality, lifestyle, travel, or consumer brands is preferred.

Strong knowledge of the Hanoi market, with established media, creator, or brand partnership networks being an advantage.

Proven experience in digital marketing, content development, public relations, and event management.

Ability to connect marketing activities with measurable commercial results.

Strong project management, budgeting, analytical, and communication skills.

Fluency in Vietnamese and professional English, with strong writing and presentation abilities.

A creative, proactive, and organized approach, with the ability to manage multiple priorities.

Hotel pre-opening experience and familiarity with Hyatt brand platforms are advantages.

A bachelor’s degree in Marketing, Communications, Business Administration, or a related field is preferred.