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Từ 10 đến 20 năm
Tổng giám đốc/ Giám đốc
Thỏa thuận
Tiếng Anh (Giỏi), Tây Ban Nha (Giỏi), Khác (nêu rõ tại giới thiệu bản thân) (Giỏi)
5 sao
Giới thiệu bản thân
Trình độ học vấn chuyên môn
Madrid University Spain, IL
BBA Entertainment Management & Marketing - Đại học
1997 → 2005
Kĩ năng
Marketing and advertising | |
Staff management | |
Adobe Photoshop | |
Adobe Premiere | |
Webmaster Tools | |
Social Media Marketing | |
Team leadership & Innovation | |
Facebook / Instagram Ads |
Kinh nghiệm làm việc
Digital Marketing tại Media Set Television
8/2007 → 1/2012 (4 năm 5 tháng)
Madrid
Community management: designing social media campaign, creating social media contents, answering to customer’s comments or questions (Facebook, Twitter, LinkedIn, Instagram…). Managing the company’s official website. Writing contents for the company’s blog or website. Creating contents for mail diffusion (newsletter…) or online diffusion. Follow-up and improvement of SEO. Helping the marketing team to follow-up and improve the digital marketing strategy.
Digital Marketing Executive tại National Geographic Asia / Jakarta
3/2012 → 2/2016 (3 năm 11 tháng)
Jakarta
Assist in the formulation of strategies to build a lasting digital connection with consumers. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness. Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels. Provide creative ideas for content marketing and update website. Collaborate with designers to improve user experience. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.) Acquire insight in online marketing trends and keep strategies up-to-date. Maintain partnerships with media agencies and vendors.
Manager Marketing Director tại Media Group Chengdu / China
3/2016 → 8/2018 (2 năm 5 tháng)
Chengdu / China
Developed innovative and targeted collateral to support overall branding objectives. Developed insights on marketing campaigns to assess performance against goals. Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation. Captured new customers by optimizing business strategies and launching products to diversify offerings. Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets. Developed and implemented favourable pricing structures balancing firm objectives against customer targets. Helped incorporate product changes to drive customer engagement and firm profits. Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation. Digital Marketing
Communications and Marketing Director tại HTV / Dream TV Channel HCMC
12/2018 → 11/2019 (11 tháng)
Ho Chi Minh City, Vietnam
Managed campaigns with specific focuses in order to meet customer needs and creative visions Anticipated design issues and proved to be proactive in developing effective solutions. Researched industry trends and evaluated competitive products. Collaborated with outside agencies to manage project progress and milestones. Preserved branding standards of assigned accounts. Developed strategic communication and marketing plans. Collaborated with production on task list creation to meet overall project goals on time. Negotiated vendor contracts and services to ensure budget requirements were met.