Cluster Marketing & Communications Manager cum E-commerce Manager tại Altara Suites Da Nang & Altara Serviced Residences Quy Nhon

9/2021 → Hiện tại

Da Nang

Marketing & Communications Manager - Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc. - Develop and implement the hotel's advertising budget and external advertising. - Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel. - Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel. - Ensure that the hotel has a good image and corresponding flow on the mainstream platform in the main source area. - Establish good relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns. - Fully monitor all printed products of the hotel to ensure consistency with group guidelines. - Ensure the hotel website and social media platforms’ information is accurate and updated in a timely manner. - Real-time monitoring of guest comments on various network platforms and replying promptly. - Plan and execute hotel public relations activities and achieve expected ROI. - Design prints according to hotel standards and ensure print quality. - Manage a comprehensive targeted database and advertise hotel promotions. - Monitor expenses according to the commercial development department budget to maximize return on investment. - Liaise with other hotel departments, outside organizations or government departments to coordinate and implement different hotel projects. - Assist with photography, video shooting and interviews of domestic and foreign media. - Update the gallery and promotional kit in a timely manner to maintain a fixed capital list. - Prepare, plan and execute hotel public relations activities. E-commerce Manager - Monitor competitor's rates/packages on a daily basis and propose ideas/offers/packages to be implemented to maintain market share - Monitor hotel positioning and maintain the best positions in OTA - Initiate and implement new concepts to optimize revenues from OTA - Increase sales/revenue in the E-Commerce area when opportunity arises - Control and manage Hotel room inventory/rates to maximize/generate revenue - Manage the ongoing relationship with assigned OTA partners including daily communication, periodic formal account wellness checks, and ongoing revenue tracking - Stay abreast of industry trends by attending industry conferences and seeking out advanced distribution knowledge.

Customer Relationship Executive tại Vietinbank, VPBank

4/2013 → 7/2015 (2 năm 2 tháng)

Da Nang

- Develop customer relationships to achieve sales goals. - Manage bank's corporate and personal accounts. - Corporate/Personal financial management consulting.

Sales & Marketing Manager tại Diamond Sea Hotel

8/2015 → 9/2020 (5 năm 1 tháng)

Da Nang

Sales responsibilities: - Develop sales strategies to achieve business and sales goals - Lead and coach sales teams on the company's sales strategies - Build and maintain strong, long-lasting B2B relationships - Manage all company's E-commerce channels and distribution strategy - Collaborate with internal departments to facilitate client need fulfillment - Plan and implement revenue management operations, procedures, and best practices. Marketing responsibilities: - Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies - Develop marketing plans with specific objectives across different channels and segments - Plan, manage and evaluate all marketing campaigns (both digital & traditional marketing platforms) - Building brand awareness, brand identity, and positioning - Monitor industry trends and market competitors

Marketing & Communications Manager tại Altara Suites Danang

1/2021 → 9/2021 (8 tháng)

Da Nang

- Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc. - Develop and implement the hotel's advertising budget and external advertising. - Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel. - Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel. - Ensure that the hotel has a good image and corresponding flow on the mainstream platform in the main source area. - Establish good relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns. - Fully monitor all printed products of the hotel to ensure consistency with group guidelines. - Ensure the hotel website and social media platforms’ information is accurate and updated in a timely manner. - Real-time monitoring of guest comments on various network platforms and replying promptly. - Plan and execute hotel public relations activities and achieve expected ROI. - Design prints according to hotel standards and ensure print quality. - Manage a comprehensive targeted database and advertise hotel promotions. - Monitor expenses according to the commercial development department budget to maximize return on investment. - Liaise with other hotel departments, outside organizations or government departments to coordinate and implement different hotel projects. - Assist with photography, video shooting and interviews of domestic and foreign media. - Update the gallery and promotional kit in a timely manner to maintain a fixed capital list. - Prepare, plan and execute hotel public relations activities.

Hospitality Sales Certificate

5/2019

Hospitality Sales Certificate by Danang Department of Tourism