DoSM (Onsite) tại Lan Rừng Beach Resort

11/2024 → Hiện tại

Long Hải - Hồ Tràm

• Oversaw the commercial strategy of a 400-room beachfront resort with a 1,000-seat convention center, one of the largest hospitality properties in the region. • Positioned the resort as a leading MICE destination, successfully attracting and hosting multiple groups of 800–1,000 delegates across diverse industries. • Expanded the resort’s reputation as the No.1 beach wedding venue in the area, combining creative concepts with premium service standards. • Developed a long-term inbound strategy with differentiated marketing campaigns, targeting high-potential international markets while consolidating domestic corporate demand. • Diversified leisure offerings and created integrated destination experiences in partnership with local entertainment and service providers, strengthening the resort’s competitive edge. • Enhanced revenue stability and brand visibility despite intense competition from international and regional resorts.

Cluster Sales & Marketing Manager tại DIC Hospitality

12/2017 → 10/2019 (1 năm 10 tháng)

Vũng Tàu

• Served as part of the corporate strategic team, contributing to the development of hospitality and mixed-use real estate projects. • Involved in concept planning and pre-opening strategies for major projects, including CSJ Tower, DIC Landmark Residence, and DIC Hotel Vinh Phuc. • Gained extensive experience in project management from the initiation stage, covering feasibility assessment, branding, and go-to-market planning. • Coordinated sales & marketing efforts across multiple properties, supporting both operational performance and long-term brand positioning. • Selected and sponsored by the company to complete the CCO executive program, further strengthening strategic leadership, sales management, and customer-centric thinking.

Banquet & Event Supervisor tại Trung Tâm Hội Nghị - Yến Tiệc Hera Palace

9/2012 → 10/2016 (4 năm )

Vũng Tàu

• Contributed to the pre-opening and 4-year operations of the largest convention and wedding center in Vung Tau, handling one of the city’s highest volumes of events. • Organized and supervised hundreds of large-scale events annually, including corporate banquets, MICE conferences, product launches, VIP weddings, and live shows. • Delivered events for leading clients across FMCG, oil & gas, pharmaceuticals, and banking & finance, with capacities of up to 1,000 guests per event. • Directed and coordinated multi-disciplinary teams (MCs, dancers, musicians, and event vendors) to ensure flawless execution and guest satisfaction. • Established strong collaborations with Vietnam’s top event agencies and service providers, enhancing brand reputation and repeat business. • Built a solid and comprehensive foundation in banquet & event management, covering operations, client engagement, vendor relations, and team leadership.

Sales Manager (Onsite) tại The Malibu Hotel

11/2016 → 11/2017 (1 năm )

Vũng Tàu

• Joined the early-stage sales team shortly after opening, playing a key role in laying the foundation for the hotel’s corporate market segment. • Specialized in corporate sales, directly managing and expanding the hotel’s corporate client portfolio. • Conducted extensive field sales and client visits across major corporations and conglomerates in Ba Ria–Vung Tau and the Southeast region. • Built one of the strongest corporate client networks in the market at the time, leveraging prior event and MICE experience from Hera Palace Convention Center. • Gained deep insights into diverse economic sectors (energy, finance, manufacturing), strengthening business acumen and strategic sales expertise.

DoS (Onsite) tại Khách sạn Malibu Vũng Tàu

11/2019 → 2/2023 (3 năm 3 tháng)

Vũng Tàu

• Promoted from Sales Manager to Director of Sales, taking on greater strategic responsibility and driving long-term business growth. • Defined and executed the MICE hotel strategy, positioning the property as a strong competitor against international hotel brands in the market. • Launched a representative office and multiple distribution channels, giving the hotel a competitive edge and wider corporate reach. • Built and led a high-performing sales team, ensuring both short-term results and long-term succession; several team members advanced into higher roles within the hotel. • Established a stable base of repeat corporate and MICE clients, securing sustainable revenue growth. • Consistently exceeded revenue targets, with the Sales & Marketing department awarded Department of the Year for outstanding results.

DoSM (Onsite) tại Marina Bay Vung Tau Resort & Spa

3/2023 → 10/2024 (1 năm 7 tháng)

Vũng Tàu

• Held overall responsibility for both sales and marketing functions, with expanded focus on integrated marketing and brand positioning while sustaining strong sales leadership. • Navigated a challenging market environment caused by economic slowdown and the HCM–Phan Thiet expressway diversion, ensuring consistent revenue performance across all segments. • Implemented data-driven marketing strategies (digital campaigns, optimized distribution, targeted branding) that complemented proactive sales efforts in MICE, corporate, and leisure markets. • Protected room revenue while accelerating F&B and banquet growth through dynamic packaging, B2B partnerships, and customized corporate solutions. • Elevated Marina Bay’s market profile as a premium resort and the top choice for MICE and beach weddings in Vung Tau. • Strengthened the commercial team by integrating sales, marketing, and event functions, developing talent in digital marketing and revenue management, and creating sustainable client retention systems. • Consistently exceeded revenue targets and enhanced competitiveness against international hotel brands by combining strong sales execution with strategic marketing initiatives.

Mr. Phạm Bá Phúc - CEO

DIC Hospitality

non@non - 0913693105

Ms. Hà Gia Lệ - General Manager

Khách sạn Malibu Vũng Tàu

non@non - 0919601877

Ms. Jenny (Hải Yến) - General Manager

Marina Bay Resort & Spa Vũng Tàu

non@non - 0933 580 219