Experienced Director of Sales with 16 years in hospitality, specializing in B2C Sales, OTA Optimization, and Corporate Business Development. Responsible for B2C revenue, contributing 70% of total hotel revenue, as well as rate structure, budgeting, and pricing strategies for MICE, GIT & long-term bookings. Trained in Leadership, Revenue Management, and Pricing Analysis, I leverage data-driven strategies to optimize hotel profitability and market competitiveness. Proven track record in strategic pricing, revenue growth, and partnership expansion.