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Hồ sơ 5 sao 632 Lượt xem hồ sơ

Nam, 17/12/1992, 31 tuổi


Cập nhật: 21/10/2023

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Kinh nghiệm làm việc
Từ 10 đến 20 năm
Vị trí
Trưởng bộ phận/ Trưởng phòng
Mức lương mong muốn
Thỏa thuận
Nơi mong muốn làm việc
HCMC, Nước ngoài
Ngoại ngữ
Tiếng Anh (Giỏi)
Quy mô công ty lớn nhất từng làm
500 - 999

Giới thiệu bản thân

A passion-driven Marketing practitioner who has an extensive background in hospitality marketing and advertising. Has a wide experience in creating out-of-the-box marketing campaigns across various platforms, both traditional and digital, for high-end brands and leading media brands especially hotels. Does work with a strong sense of urgency, has a keen eye for detail, thrives in fast-paced setting, and keeps himself up-to-date with global trends and relevant matters in popular culture.

Trình độ học vấn chuyên môn


Business Administration - Đại học

2010 → 2014

Kĩ năng

Communication skill
Soft skills
Time Management
Thiết Kế - Mỹ Thuật
Tin học văn phòng

Kinh nghiệm làm việc

Marketing Manager tại Ola Hale | Restaurant & Bar

3/2023 → Hiện tại

Hồ Chí Minh

- Build the Ola Hale brand identity including the restaurant's name, logo, colors, voice, and overall aesthetic - Ensure brand consistency across all online and offline platforms - Develop a comprehensive marketing plan with clear objectives, target audience, marketing channels, key messaging, and marketing tactics - Be incharge all pre-launch, launch, and post-launch phases - Reach out to local food bloggers, influencers, and journalists to cover your restaurant launch - Manage all online channels and advertisements on social media accounts, Google Business, Website,… - Collaborate with local businesses for cross-promotion opportunities - Handle the POSM design, production

Global Brand Marketing tại Trung Nguyen International

9/2020 → 8/2022 (1 năm 11 tháng)

Hồ Chí Minh City

- Be incharge all brand activities around the world - Analyze brand positioning and consumer insights - Shape and communicate vision and mission - Translate brand elements into plans and go-to-market strategies - Lead creative development to motivate the target audience to “take action” - Establish performance specifications, cost and price parameters, market applications and sales estimates - Monitor market trends, research consumer markets and competitors’ activities - Oversee new and ongoing marketing and advertising activities - Monitor product distribution and consumer reactions - Align the company around the brand’s direction, choices and tactics

CRM Lead tại CityLand

1/2020 → 9/2020 (8 tháng)

Hồ Chí Minh City

- Plan and deliver CRM strategies across the company encouraging customer retention and customer loyalty - Make decicion on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle - Work closely with all departments to ensure the CRM works effectively for all aspects of the company - Oversee direct communications with customers through the CRM - Monitor and maximise customer lifetime value strategies ensuring maximum profitability - Ensure the database is segmented effectively for targeted marketing activities - Oversee the migration of all direct communications to lower cost mediums such as SMS and email - Develope testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products

Marketing Manager tại Hard Rock Cafe - Viet Thai International

12/2018 → 12/2019 (1 năm )

Ho Chi Minh City

- Manage all marketing activities within the marketing department. - Develop the marketing strategy for the company in line with company objectives. - Co-ordinate marketing campaigns with sales activities. - Oversee the company’s marketing budget. - Create and publish all marketing material in line with marketing plans. - Plan and implement promotional campaigns. - Manage and improve lead generation campaigns, measure results. - Overall responsibility for brand management and corporate identity - Prepare online and print marketing campaigns. - Monitor and report on effectiveness of marketing communications. - Create wide range of different marketing materials. - Work closely with agencies and assist with new product launches. - Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. - Analyze potential strategic partner relationships for company marketing.

Marketing Executive tại Saigon Gourmet Corporation

6/2014 → 6/2016 (2 năm )

Hồ Chí Minh, Việt Nam

- Join the functioning of all Food and Beverage Department’s marketing activities, promotions, costs - Coordinate all F&B promotions with other Departments to ensure proper implementation - Make a clear Food & Beverage menu and brief the operation department on usage - Brainstorm the general with F&B Manager and make the presentations to the Board of Management - Make and present yearly F&B Marketing Budget to the Board of Management and follow it strictly to minimize the Department’s expenses - Get actively involved in finding the best Printing / Advertising solutions to optimize the Company’s profit - Be fully responsible for the Department’s proper functioning including associate finances and implementation - Communicate all promotions in a timely and professional manner to other Departments by establishing weekly meetings and be responsible for recording their distribution - Act as a Customer Relation Officer and spend time with Customers / Members to establish a developing business relationship - Establish Client satisfaction surveys and reports results to the F&B Manager - Report all happenings of the Department to the Marketing Manager and to the Board of Management - Make market researches and report results monthly - Come up with regular proposals to adjust the overall Marketing Strategy month by month

CRM & Marketing Assistant tại Club V E-gaming - Pullman Saigon Centre

7/2016 → 8/2018 (2 năm 1 tháng)

Hồ Chí Minh, Việt Nam

- Coordinate and work closely with Operations Director - Provide full support across departments: admin, operation, technician and cooperate with Accounting team - Work closely with outsourced marketing and advertising agency to make sure that everything is aligned with brand guidelines - Conceptualize on-ground executions and marketing strategies for all events and create concept decks for campaign pitches - Oversaw the over-all creative approach on all event materials - Contact with magazine ad agents for monthly/period issuing schedule - Conduct and track sponsor activity, follow up all contracts, payment requests - Support front line / training units for training courses including create activity ideas on site - Cooperate with other departments to run the promotion effectively - Prepare benefit program for customers - Collect customers’ information and record to company database - Set up contents of promotions for sending SMS, email, SNS

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