Laguna Lang Co is recruiting Group Marketing & Communications Manager

• Đã tuyển xong
• Mức lương: 20 - 30 triệu

Thông tin cơ bản

Mô tả công việc

Key responsibilities: 1. Design and manage integrated marketing communications policy for Laguna Lăng Cô. This includes determining communication objectives, designing the message in accordance to brand guidelines and selecting appropriate channels of communication. 2. Develop and manage advertising programs, including managing the advertising budget, selecting the advertising message and evaluating the advertising effectiveness. 3. Generate an annual calendar of marketing/advertising activities and Special Events. 4. Cultivate key media contacts in Vietnam, regionally and internationally. 5. Increase public awareness of Laguna Lăng Cô through quality exposure in various media through advertising, editorial, awards, events and visiting journalist programs. 6. To appoint and then manage the relationship between Laguna Lăng Cô and any local, regional or international Public Relations Agencies. 7. Develop and oversee implementation of media relation goals and strategies, including handling of all media inquiries, press releases, organization of media events and press conferences, as needed. Will also be expected to maintain effective communication with major media representatives, editors and publishers. 8. Identify opportunities to further expose Laguna Lăng Cô to external parties through the creation and/or sponsoring of cultural, art, social, sporting and networking events that are aligned with the overall positioning of Laguna Lăng Cô and sound in delivering a strong ROI 9. Develop promotional tools to stimulate customer interest, purchase or investment and increase brand or product awareness. These include: 10. Use of Gift Certificates, premium discounts, gifts or merchandise to motivate sales and extend brand awareness. 11. Ensure the accuracy and meticulous review of all marketing collaterals developed. 12. Prepare monthly reports on past and future activities and ensure ROI calculations are evaluated for each activity (including media returns).

Quyền lợi được hưởng

Key benefits: 1. Attractive salary 2. Attractive benefits 3. General insurance provided for inpatient medical treatment 4. Outpatient medical treatment claims 5. Opportunity to attend various professional training courses 6. Opportunity for promotion and transfer within the Banyan Tree group 7. Entitled to annual associate complimentary stay at Hotels and Resorts belonged to Banyan Tree Group Worldwide 8. Opportunity for international business travelling

Yêu cầu công việc

Key requirements: Candidates must have good experience in below areas: 1. Marketing & Communication at 5* luxury properties 2. Working at manager level 3. Dealing with key media contacts in Vietnam, regionally and internationally 4. Strategic planning for marketing & communication 5. A creative approach 6. Good organizational and planning skills 7. The ability to lead and motivate a team 8. Drive, motivation and initiative 9. The ability to work under pressure and to deadlines 10. The confidence to 'sell' your ideas 11. Attention to detail 12. Good business sense and budgeting skills

Yêu cầu hồ sơ

Please send the updated CV in English to Tin đã hết hạn Facebook: https://www.facebook.com/tuyendunglaguna/?fref=nf

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