Marketing & Communications Manager (Destination Marketing & On site)

• Develop annual marketing and communication plans aligned with business objectives.

• Prepare and manage departmental budgets and marketing expenditures.

• Identify target markets and develop campaigns to increase brand awareness and revenue.

• Monitor market trends, competitor activities, and consumer behavior.

• Measure campaign effectiveness and ROI.

2. Brand Management

• Ensure brand consistency across all channels and touchpoints.

• Maintain compliance with Banyan Group brand guidelines.

• Oversee production of marketing collateral, brochures, presentations, videos, and promotional materials.

• Protect and strengthen the positioning of Laguna Lăng Cô as a luxury integrated resort destination.

3. Be responsible for Destination Marketing team’s operation

• Digital Marketing

o Lead digital marketing initiatives including:

 Website content management

 SEO and SEM campaigns

 Email marketing

 Social media advertising

o Monitor website performance and conversion metrics.

o Develop digital campaigns to generate room bookings, villa sales leads, golf bookings, and resort experiences.

• Social Media & Content

o Develop monthly content calendars.

o Oversee content creation including:

 Photography

 Videography

 Copywriting

 Storytelling

o Manage social media platforms:

 Facebook

 Instagram

 LinkedIn

 TikTok

 YouTube

o Ensure timely community engagement and reputation management.

• Public Relations (PR)

o Build and maintain strong relationships with:

 Local media

 National media

 Influencers

 KOLs

o Prepare:

 Press releases

 Media kits

o Organize:

 Media visits

 Press trips

 Influencer stays

• Event & Partnership Marketing

 Support planning and promotion of:

 Resort events

 Festivals

 Golf tournaments

 Residence showcases

 Seasonal campaigns

• Internal Communication

o Coordinate communication initiatives across departments.

o Assist HR with internal events and CSR activities.

• Revenue Support

o Work closely with Sales teams to:

 Generate qualified leads

 Drive direct bookings

 Support occupancy targets

 Increase in ancillary revenue

• Housing to be provided by the company at Lăng Cô.

• Free transportation from Lăng Cô to the workplace.

• Promotion and Transfer Opportunities within the Group.

• Many attracting monthly activities for all associates.

• Associate complimentary accommodation in all hotels and resorts within Banyan Group after 1 year of working.

• Many more attractive benefits….

• Minimum 3-5 years’ experience in Marketing Communications

• Luxury hospitality, resort, tourism, or lifestyle brand experience preferred

• Strategic marketing planning

• Digital marketing expertise

• Social media management

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