CEO of MHG Vietnam

MHG is seeking a CEO for Vietnam to lead the full scope of our business in the country and establish Vietnam as the core platform for MHG’s journey from Vietnam, ASEAN, Asia, Europe, Global. This is not a role for someone who simply knows how to operate hotels well. We are looking for a BUILDER — someone who can build a business, build teams, build markets, and deliver meaningful, sustainable growth.

1. VISION

- Build MHG Vietnam into one of the most dynamic and differentiated hospitality platforms in Vietnam, integrating: Hotel & Resort Management; Investment & Acquisition; Franchise; Management Contracts; Sales, Revenue & Commercial Solutions; Hospitality Technology & AI; Procurement Platform; Talent Development; Luxury, Lifestyle & Ultra-Luxury Hospitality

- Vietnam will not simply be an operating market. It should become the showcase, profit engine, talent hub, and launchpad for MHG Global.

2. MISSION

- The CEO of MHG Vietnam will be accountable for: Revenue Growth + Profitability + Portfolio Expansion + Leadership Development + Brand Elevation + Platform Building.

- The ultimate goal is to build a business that can: Scale faster – Operate better – Sell stronger – Build brands – Create leaders – Expand beyond Vietnam.

3. CORE RESPONSIBILITIES

- Growth & P&L:

• Own the full P&L of MHG Vietnam.
• Develop and execute the 1-year, 3-year, and 5-year growth strategy.
• Improve the performance of existing properties across Occupancy, ADR, RevPAR, GOP, Total Revenue, and EBITDA.

- Business Development:

• Build a strong pipeline of hotel management contracts, franchise opportunities, acquisitions, joint ventures, and strategic partnerships.
• Develop high-value relationships with hotel owners, developers, investors, banks, funds, and institutional partners.
• Proactively identify and enter new markets and destinations across Vietnam.

- Brand & Commercial:

• Lead the strategy across Brand, Sales, Marketing, Revenue, and Distribution.
• Reduce dependency on OTAs, promotions, and discount-led demand.
• Increase direct demand, repeat business, guest loyalty, and brand recognition.

- Product & Experience:

• Elevate MHG properties from simply being “well operated” to delivering distinctive hospitality experiences.
• Develop new products and experiences across wellness, lifestyle, F&B, retreats, community, and signature experiences.
• Create compelling reasons for guests to actively choose MHG.

- Leadership & Talent:

• Build a high-performing leadership team comprising GMs, EAMs, Commercial Leaders, Functional Heads, and future CEOs.
• Establish a culture of: Ownership – Accountability – Speed – Excellence – Innovation – Customer Obsession.
• Build a strong succession pipeline and leadership development ecosystem across the organization.

The package may include:

• Competitive executive-level compensation
• Performance-based bonus
• Long-term incentives / ESOP or equivalent schemes, depending on role and performance
• Housing, travel, and relocation support where applicable
• Executive healthcare and insurance
• Leadership development and international exposure
• Direct involvement in investment, M&A, franchise, technology, and international expansion initiatives
• A potential career path toward: Vietnam CEO, ASEAN Leadership, Asia Leadership, Global Leadership

We are looking for a CEO who:

• Has held senior leadership roles such as CEO, COO, Regional Leader, Cluster GM, Commercial Leader, or equivalent positions within hospitality, real estate, investment, or service industries.
• Demonstrates strong capability across P&L management, growth, commercial strategy, business development, and people leadership.
• Understands hotel operations deeply, but is not limited by an operations-only mindset.
• Can identify market opportunities and convert them into revenue, contracts, partnerships, or investments.
• Can build strong teams, set ambitious standards, and create real accountability.
• Brings a strong network across hospitality, real estate, investment, or finance — a significant advantage.
• Is willing and able to travel and work across multiple locations within the MHG portfolio.
• We value: Talent. Character. Energy. Commercial Ability. Leadership. Curiosity. Execution.