Senior Brand & Marketing tại KOG

7/2025 → 6/2026 (11 tháng)

Hồ Chí Minh

Corporate Branding & Marketing Strategy • Lead the development and execution of integrated marketing and corporate communication strategies aligned with business goals and project milestones. • Drive brand positioning and messaging consistency across multi-channel platforms, enhancing brand visibility and engagement. • Conduct market research and competitor analysis to improve campaign effectiveness. • Create communications materials (press release, film & interview script, PR article) Project Marketing & Cross-functional Collaboration • Collaborate with Sales, Design, and external agencies to deliver end-to-end campaigns supporting project launches and revenue objectives. • Oversee production of marketing collaterals (brochures, 3D rendering, film, scale model, POSM, digital assets, email marketing, OOH), ensuring quality, consistency, and timeline adherence. Agency & Performance Management • Manage agency performance and vendor relationships to ensure cost efficiency and high-quality outputs. • Analyze campaign performance and optimize marketing activities based on data insights. Palace Long Hai Resort (Hospitality) • Develop and execute seasonal marketing strategies to increase occupancy and customer engagement. Strengthen brand positioning through integrated campaigns, contributing to a 20% increase in brand awareness. • Create and monitor contents on social platforms Zalo OA, IG, Fanpage, Tiktok, Youtube. Work closely with design and media team to ensure the quality of products and timeline. • Conduct market research, align marketing initiatives with sales objectives through close collaboration with sales teams. KSTT Foundation (Charity) • Develop storytelling content, CSR PR articles, and video scripts to support community engagement and social impact initiatives. Key Achievements • Successfully rebranded Palace Long Hai Resort, increased brand awareness to 20% • Launched seasonal packages, improved 15% fanpage visits and OTA bookings.